Emijay's Julianne Goldmark on Starting a Brand at 14, The Cutest Claw Clips Ever, and Launching a New Category
Gloss Angeles
Kirbie Johnson and Sara Tan
4.8 • 679 Ratings
🗓️ 27 October 2023
⏱️ 38 minutes
🧾️ Download transcript
Summary
If you can believe it, Julianne Goldmark started Emijay when she was just 14, using underwear elastics to create snag-free hair ties. After Chris McMillan used an Emijay product and the brand was featured in Oprah's Favorite Things, the brand took off. Now at 28, Julianne has debuted Emijay 2.0, where she's introducing the brand's first styling product: Angelstick, a product used to smooth flyaways for your sleekest style ever. Julianne shares which influencer is truly the most powerful when it comes to hair, why (and how) Emijay was able to file copyrights on certain designs, then the trio waxes poetic about what products they're obsessed with and what they want to see next.
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Transcript
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| 0:00.0 | Hi Kirby. Hi Sarah. Welcome to Los Angeles. Welcome Glamgelinos. We hope you stay a while. |
| 0:12.0 | That's cute. Kirby, do you want to know what's in my bag right now? Yes. Tell me. 100% not staged. In addition to some fruit snacks and and pouches |
| 0:27.1 | for the children and 10 lip glosses. I have three big effing claw clips at all times. |
| 0:35.0 | You can change them every couple hours. |
| 0:38.2 | Exactly. |
| 0:41.2 | In addition to the one that's in my hair right now, |
| 0:42.9 | there was some controversy. |
| 0:46.6 | Kirby said that I should not be driving with a claw clip on because she saw a TikTok. |
| 0:48.2 | I have seen the TikTok. |
| 0:50.3 | I have seen the TikToks. |
| 0:51.6 | I think to be safe, |
| 0:52.9 | it's probably best to take them out, unfortunately. |
| 0:55.9 | Wow, you heard it here first. Yes. You heard it here first. From today's guest, who is |
| 1:01.5 | Julianne Goldmark, M.E.J's founder. Welcome to Los Angeles. Yay. Thank you for having me. I'm so excited. |
| 1:09.1 | I've been listening to your guys as podcast for a long time, so I'm super excited. Oh my gosh. You're so sweet. Thank you for having me. I'm so excited. I've been listening to your guys' podcast for a long time, |
| 1:11.9 | so I'm super excited. Oh my gosh. You're so sweet. Thank you for coming on. We know you're super |
| 1:16.2 | busy. But yeah, Kirby's like, Sarah, take the clock clip off when you're driving. I'm like, |
| 1:20.6 | I can't. It helps me keep focus because the hair is out of my face. But how do you put your head back? Is it like bumping against the back of the |
| 1:28.7 | headrest? I don't lean my head back when I drive Kirby. You're like very much like a relaxed |
| 1:35.2 | driver if you're like, no. I literally have my seat completely upright and I'm just sitting there |
| 1:42.4 | like this like how people drive. That's how I drive. |
| 1:48.1 | I'm dying. My head doesn't touch the cushion for me. This is how Sarah Tan drives. And Sarah |
... |
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