All right, welcome to another episode of Can You Survive This Podcast?

My guest today is Justin Franzen.

His book is Athleticism, Whole Body Plus Whole Brain Performance.

Justin, welcome to the podcast.

Jeff, thanks for having me on.

Yeah, for sure. So why don't we jump right in, whole body, whole brain performance. That's like right up my alley. So what kind of drew you into writing the book? And can you tell me a little bit

about that process? Yeah, definitely. So I'm an athleticism performance coach.

I started athleticism.com almost three decades ago working with amateur and professional athletes.

And I do nerve work, fascia work, I treat concussions, do all coordination for sports performance.

And so that book is primarily focused in that genre of just human optimization, kind of what your lane is as well. And we work

with professional athletes and most major sports. And what got me to where we are today is over a decade ago, I saw one of our athletes wearing a smartwatch.

And he comes in and said, Jess and I have pained my wrist right where my smartwatch is located.

And I said, hey, take that radiation off your wrist. And sure enough,

he takes the radiation off and the pain goes away. And so that led me kind of into the space that I'm in

more so now is really getting products out there to help people deal with electromagnetic radiation and

the stressors and the invisible stressors in our environment of that radiation.

So for anyone listening who does not know, what is EMF radiation?

EMF radiation is electromagnetic fields or frequencies.

They can be native ones or non-native.

And every living organism being has a resonance.

And our energy field goes out about 6 to 8 feet.

And the framework of that resonance is

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