Welcome to Entrepreneurs of Playbook. I'm David Meltzer, and we're here with Sirius X-M at the

greatest podcast studio. I think I've ever been in, so I'll just say the best one in the world

here in the lobby of the win. And we always have new friends come on the show, especially at

C-S. I get to meet extraordinary C-level executives. And we have the CEO. Her name is Gretchen Littlefield and she is the CEO of Moore,

M-O-O-O-R-E and more is apropos because you do so much more than a lot of your competitors

in the CXM space being able to integrate different platforms, different content in order to

effectuate good. That's correct.

And Gretchen, first I want to thank you for coming on and thank you for everything you're doing.

Thank you.

Well, I grew up with Lee Steinberg.

I was blessed to be the CEO of the most notable sports agency in the world.

And the youngest lesson that I learned working for Lee was that everything we do is for a charitable purpose or a cause.

And in other words, that we're going to give meaning to what we do and we're going to utilize the biggest names, the biggest platforms in the world in sports and entertainment in order to attract people to help people.

And when I was reading your background and we just met, I felt the same way I did when

Lee explained to me what he did with his sports agency, what you're doing with more.

When did giving back become a primary purpose to withstand the pain of being an entrepreneur and building a

business?

It's something that drives me and makes it feel like, I mean, I did the same thing that I'm doing

right now in the commercial world for many years, and it was great working with all of those

brands, but it's not nearly as fulfilling as it is now serving the for the nonprofit sector

and the purpose driven sector. All of our clients have a huge impact on society overall,

everything from helping serve children to finding cures for diseases. It's pretty awesome.

...