Email List Growth Hacks Part 1 - Welcome Email Optimization

The Blogging Millionaire

Brandon Gaille - CEO of The Blogging Millionaire Media Network

Technology, Blogging, Marketing, Business

4.7 • 742 Ratings

🗓️ 28 April 2022

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The welcome message has the highest open rate of any type of email message, so you need to make it count.

Transcript

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0:00.0	Hey, this is Brandon. I have a quick question for you. Have you been frustrated with your Google
0:06.8	traffic lately? There's an SEO tool set built just for bloggers called Rank IQ that can help.
0:14.4	Instead of having to spend hours upon hours trying to find a keyword that you think you can rank for,
0:23.4	rank IQ gives you a list of the lowest competition, high traffic keywords in your niche, and they are all clear winners. Whether you are a new
0:31.0	blogger or a veteran pro blogger like me, Rank IQ will take your Google traffic to a whole new level. Go to rank
0:40.3	IQ.com to get started today. Welcome to the blogging millionaire podcast where we teach you the latest
0:51.1	traffic building and income boosting growth hacks to take your blog
0:54.6	to the next level. And now here's your host who gets five million monthly visitors from over
1:00.4	100,000 first page Google rankings, Brandon Gaylee. In case you're wondering why I'm
1:08.9	dedicating an entire episode to the email welcome message,
1:12.6	then you should open your ears to this statistic.
1:15.7	The welcome message has the highest open rate of any type of email message.
1:21.4	The average open rate of the welcome message is over 50%.
1:25.6	In addition to the lofty open rates, the welcome message has a click-through
1:30.4	rate of five times higher than all other types of emails. With that being said, first impressions also
1:39.0	matter. For many, the email welcome message you send out is the first real interaction that someone will have with you.
1:47.2	Optimizing your welcome message can provide the positive first impression you need to encourage continued interaction with your blog and brand.
1:56.9	Second chances in the world of email marketing are few and far between.
2:01.6	You've got one opportunity to get this right.
2:05.6	Here are 11 tactics to use to make a lasting first impression on your new subscribers.
2:12.6	Number one, choose the right from line. Super Office conducted a study and found that the sender name and subject line were the two clear triggers that led to an email being opened. If you're branding yourself in your blog, then you want the welcome email to be from you. I actually did an AB test comparing the open rates with the from line being
2:39.4	Brandon Gailey or Brandon Gaily.com.
	...

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