Here is your Forbes Daily Briefing for Sunday, April 6th.

Today on Forbes, Elon's Edsel, Tesla Cyber Truck is the auto industry's biggest flop in decades.

The list of famous auto industry flops is long and storied, topped by stinkers like Ford's Edsel and explodingoding Pinto, and General Motors' unsightly

Pontiac-Astech crossover SUV. Even John DeLorean's sleek stainless steel DMC-12,

iconic from its role in the Back to the Future films, was a sales dud that drove the company

to bankruptcy. Elon Musk's pet project, the dumpster-driving Tesla Cyber Truck, now tops that list.

After a little over a year at market, sales of the 6,600-pound vehicle, priced from $82,000

are laughably below what Musk predicted.

Its lousy reputation for quality, with eight recalls in the past 13 months,

the latest for body panels that fall off, and polarizing look, made it a punchline for comedians.

Unlike past auto-flops that just looked ridiculous or sold badly,

Musk's truck is also a focal point for global Tesla protests, spurred by the

billionaire's job-slashing Doge role and MAGA politics. Eric Noble, president of

consultancy Car Lab and a professor at Art Center College of Design in Pasadena, California,

said, quote, it's right up there with Edsel. It's a huge swing and a huge miss.

Judge solely on sales, Musk's cybertruck is actually doing a lot worse than Edsel,

a name that's become synonymous with a disastrous product misfire.

Ford hoped to sell 200,000 Edsols a year when it hit the market in 1958, but managed just

63,000.

Sales plunged in 1959, and the brand was dumped in 1960.

Musk predicted that Cybertruck might see 250,000 annual sales.

Tesla sold just under 40,000 in 2024, its first full year. There's no sign that

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