Elon's Baby Mama Spills The Tea on MAGA's Pay-To-Play Influencer Campaigns
The Lincoln Project
The Lincoln Project
4.6 • 9.1K Ratings
🗓️ 28 April 2026
⏱️ 45 minutes
🧾️ Download transcript
Summary
Elon Musk’s ex and former MAGA social media influencer Ashley St. Clair joins Rick Wilson to expose the truth behind the MAGA influencer ecosystem—how it works, who profits, and why it’s starting to fall apart in real time. From clout-chasing grifters to coordinated messaging and manufactured outrage, this episode breaks down the business model behind right-wing social media and the hypocrisy fueling it. As the MAGA movement fractures and influencers turn on each other, this is the inside story of a political media machine built on clicks, cash, and chaos—and what happens when the audience finally sees through it.
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Ashley St. Clair is on X @stclairashley, on Instagram @asc.sys, and on TikTok @ashstc.
Rick Wilson is on X at @TheRickWilson, on Bluesky at @TheRickWilson.bsky.social, and you can check out Rick's Substack at therickwilson.substack.com. You can check out more of LP's work at www.lincolnproject.us and on X at @ProjectLincoln.
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Transcript
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| 0:00.0 | These are the people running our government and claiming to take a moral high ground and say, |
| 0:04.4 | the peak of degeneracy is trans and gay people while they are running around, snorting God knows what, |
| 0:10.6 | and sleeping with God knows who at Mar-a-Lago. |
| 0:13.4 | I'm shocked to hear that there might be cocaine at Mar-a-Lago. |
| 0:16.2 | That would absolutely stun me in every way. |
| 0:18.9 | Your task will not be an easy one. |
| 0:21.5 | Your enemy is well trained, well equipped, and battle-hearted. |
| 0:25.3 | There is not a liberal America and a conservative America. |
| 0:29.0 | There is the United States of America. |
| 0:33.7 | Good night and good luck. |
| 0:36.4 | Hey, folks, welcome back to the Lincoln Project podcast. |
| 0:38.7 | As always, I'm your host, Rick Wilson. I'm delighted you're with us today. Thank you so much for joining. Thank you so much for listening. Like and subscribe on all the things because we are all slaves to the algorithm and we must obey it. I am absolutely thrilled to bring a guest on the show today, who you've heard a lot about lately. She has made a big splash in sort of revealing the inner world of the influencer industrial complex in this country. |
| 1:00.0 | Get ready with me while I tell you about how the pay to play MAGA influence campaigns work. |
| 1:05.6 | Get ready with me while I tell you more about the women of Mar-a-Lago. |
| 1:09.2 | Get ready with me while I talk more shit. |
| 1:11.1 | For those unfamiliar, my name is Ashley Sinclair. |
| 1:30.0 | I used to be a mega influencer for almost a decade. I know. Let's get into it. It's Ashley Sinclair. And Ashley, thank you first off so much for coming on the program. I really appreciate it. And I want to say this in the beginning, because a lot of people, you came to a lot of people's attention because you had a relationship with Elon. And honestly, that's always going to be |
| 1:32.9 | a part of your story, but I don't think it's the most interesting part of your story. Because I |
| 1:36.6 | think what you've, what you're traveling through right now in a weird way, I'm 40 years |
| 1:42.0 | older than you, but I also left a world that I was very comfortable in at one point and blew the lid off of a lot of things that were happening inside of it. |
| 1:49.7 | Didn't go well all the time. And at the end of the day, though, I sleep a lot better. I think you'll get there too. But I want to start out. Just again, thank you for coming on. |
| 1:58.9 | And tell us your story how you came into this influencer culture. |
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