If somebody in San Francisco were walking by Twitter headquarters on Sunday night, what

would they have seen?

They would have seen a giant X being projected onto the side of the building.

That giant X signaled a big change for Twitter.

On Monday, our colleague Tim Higgins woke up with the rest of the world to a new logo on

Twitter.com.

In place of that familiar little blue bird, was a sleek letter X.

I think it's safe to say that a lot of people don't have a favorite letter, but is clear

that Elon Musk has a huge infatuation with the letter X, and it goes back for many, many

years.

The Model X, which was his first sport utility vehicle for Tesla, even one of his children,

he calls X.

SpaceX too, right?

No, SpaceX is a good example, right?

So are we supposed to call Twitter X now?

That's the name.

The question is, will users refer to it as X or will they refer to it as the thing that

used to be known as Twitter?

Will it be like a prince?

Yeah, the platform formerly known as Twitter.

Musk has a lot of ambitions.

He wants the whole world to be driving electric vehicles.

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