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Forbes Daily Briefing

Elon Musk’s Endorsement Of Trump Could Be A Grave Mistake For Tesla

Forbes Daily Briefing

Forbes

Business, Tech News, News

4.418 Ratings

🗓️ 26 July 2024

⏱️ 5 minutes

🧾️ Download transcript

Summary

The billionaire CEO’s embrace of the anti-EV presidential candidate threatens to politicize a brand that’s always sold best in California and, based on market studies, with Democrats.

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Transcript

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0:00.0

Here's your Forbes Daily Briefing for Friday, July 26th.

0:05.0

Today on Forbes, Elon Musk's endorsement of Trump could be a grave mistake for Tesla.

0:12.0

During Tesla's earnings call this week, after the top electric vehicle maker posted disappointing results

0:18.0

with worse than expected revenue from its car business,

0:21.0

analysts and retail investors did not ask CEO Elon Musk the most obvious question.

0:27.2

Why did you announce your vocal support for Donald Trump for President when that could

0:30.8

politicize Tesla's brand for its mostly Democratic buyers.

0:35.0

Musk's only acknowledgement concerning the heated political campaign

0:39.0

was conceding that a second Trump administration would hurt Tesla's auto business if it makes good on ending

0:44.7

EV-related subsidies from the Inflation Reduction Act, which have provided big financial

0:49.5

benefits for Tesla and made its cars cheaper for consumers to buy.

0:54.0

Musk also conceded Tesla might not move ahead with plans for a plant in Mexico

0:59.0

as Trump has said he'd jack up import tariffs on autos made there.

1:03.2

Musk said, quote,

1:04.9

I guess it would be like some impact,

1:06.5

but I guess it would be devastating for our competitors.

1:09.2

It would hurt Tesla slightly.

1:11.8

On Wednesday, Tesla shares dropped 12.3% to about $215.99 in NASDAQ trading.

1:19.2

By midday Thursday, they'd climbed slightly back up. It should be noted that the Biden administration's legislation

1:26.0

seeks to do exactly what the world's wealthiest person once claimed was Tesla's purpose.

1:30.0

To quote,

1:31.0

help expedite the move from a mine and burn hydrocarbon

...

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