Ellen Hodakova Larsson on the Business of Being Hodakova
The Run-Through with Vogue
Vogue
4.2 • 724 Ratings
🗓️ 6 March 2025
⏱️ 31 minutes
🧾️ Download transcript
Summary
It’s day four of our Paris Fashion week coverage! Today on The Run Through, Ellen Hodakova Larsson joins Nicole Phelps and Vogue’s archive editor Laird Borrelli-Persson.
Ellen launched her namesake label in 2021, just two years after graduating from the Swedish School of Textiles, and almost immediately became one of the industry’s most exciting talents. In an intimate conversation from our Paris offices, they talk about Ellen’s upbringing, her process, and how she’s developed the business side of her label.
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| 0:00.0 | This episode of The Run Through is brought to you by eBay. |
| 0:03.7 | I'm Arden Fanning Andrews, Vogue's Beauty Editor at Large. |
| 0:06.9 | Everyone's talking about tassels right now, and that's the moment that I end up typing it into eBay. |
| 0:11.4 | I found the perfect vintage triple chain belt with golden tassels, and it just looks so elegant, timeless, and it's on the way in the mail to me thanks to eBay. |
| 0:30.0 | This is The Run Through. I'm Nicole Phelps. |
| 0:32.7 | Today we're recording from Vogue's Paris offices, and I'm joined by my fabulous colleague and frequent guest |
| 0:38.5 | of the podcast, Laird Borelli-Person. Hi, Laird. Hi, Nicole. I'm so happy to be here with you, |
| 0:44.7 | and I'm so excited to speak with our guest today, Ellen Hodikova-Larsen, creator of the Hodokovale. |
| 0:52.8 | Laird, you are always first, first in line, and you wrote about Ellen's work way back in 2021. |
| 0:59.7 | What do you remember about that first encounter? |
| 1:02.5 | It was just completely ingenious. |
| 1:04.9 | Actually, when Ellen graduated Weekday gave her the opportunity to create some garments, |
| 1:10.8 | and they were, you know, |
| 1:12.4 | pieced together from existing things. So a bit of a spirit of Margella, but something very |
| 1:18.6 | much her own. And then the following collection she did with a community of friends in |
| 1:24.6 | Stockholm, which was cozy and homie and also enchanting to me. |
| 1:31.7 | Well, Ellen is here in the office with us, so let's get into the conversation. |
| 1:36.5 | Welcome, Ellen. |
| 1:37.7 | Thank you. |
| 1:38.5 | Your Paris Fashion Week show is in a few days, and it's time to check in. How are you feeling? I'm starting just |
| 1:47.1 | bits and bits, starting to get things in order, but I'm very excited. Well, paint us a little bit |
| 1:54.8 | of a picture of what getting things in order means. Organizing, shipping, getting their clothes ready, trying them on, and just finding |
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