Revik optics just launched the second generation of their popular ballistic range-finding binocular.

The BR-10 offers alpha-tier glass, unmatched laser range-finding performance, and the world's best ballistic algorithm for hunters.

The popular outfitter Cliff Gray stated,

I've guided with the Sorosky-Eel ranges for 12 years, but the BR-10s are simply better. Quicker ranging, better feel in the hand, and clearer, more actionable data. For a limited time, get a $250 gift card with the purchase of the vinos to build your perfect glassing setup. Visit revicoptics.com today. Elk-shaped podcast. I don't even know what number. I'll tell you in a second in the intro.

What's up? Steve, spec, we're in Exo Mountain Gear, S&S Archery, HQ. How are you doing, man? I'm really good, man. Yeah, I just got back from hunting down in Texas, a little hog hunt, had a blast. How was the weather? It was beautiful. It was like 85 degrees down there, which was a far contrast from what we have up here.

I was so mad when I flew in yesterday. Like, when I lived here, you know, it snowed four times a winter, but it melted right away. Yeah. And everything had snow on it when we landed. I was just like, no. Yeah, it's already melted. it'll be 55 degrees today, so it won't be too bad. That's true. That's true. So what's good, man? What are you been up to? Just working, man, really busy. There's a lot going on, a lot of moving parts and pieces and trying to, you know, I think our biggest challenge with Exo is just keeping up. It's just small, grown company.

So it has a lot of, every day there's something new that pops up, trying to solve problems.

You've created a demand.

Yeah.

Now you've got to keep up with the supply.

That's awesome.

Yeah, it's been good.

Have you ever heard of, and I don't know a lot about this company, but Noble, they make shoes.

I actually have a pair.

Okay. They only do limited runs of every shoe they come out.

They create these huge demands.

And you have to get in right when it drops to get it.

And then they may run it again like another quarter or whatever.

Real interesting.

I got to look into that business because from my entrepreneur's side, like that's pretty cool, like to just do everything really well and tight and know that you're going to move it. Yeah, no, we did that. We did a first, like, pattern last year, Cipher, and we did like a 48-hour order it, and it actually worked really well. It was nice because they ordered it. We were able to build exactly what was ordered and ship it and that was a good not a bad business model i just saw one of those packs uh they turned out pretty sharp yeah did you know they were gonna look

that good you never know until it's done you know you lay all the fabric together and you kind of get

an idea but you never really know until it's done. Yeah.

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