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Just the Good Stuff

Elizabeth Stein - Founder/CEO of Purely Elizabeth on Female Entrepreneurship + Building Her Granola Empire

Just the Good Stuff

Rachel Mansfield

Entrepreneurship, Health & Fitness, Nutrition, Business

4.8 • 841 Ratings

🗓️ 3 April 2022

⏱️ 63 minutes

🧾️ Download transcript

Summary

#54: In today's episode, we are chatting with the Founder + CEO of Purely Elizabeth, Elizabeth Stein. Purely Elizabeth is an industry leader in the natural food space and has been for over 12 years now. Elizabeth shares her story on building her food empire and what is has been like building her business over the last decade. A highlight of what we dive into: How Elizabeth originally started her company (hint: granola wasn't involved) What it has been like being on of the first female entrepreneurs in the natural food space The challenges Purely Elizabeth has faced growing their brand  Her favorite product they have and least favorite that didn't make it to market  What it has been like fundraising money for their company as a female CEO and entrepreneur  How the space has changed since she started her company over a decade ago and the challenges brands face now starting out Her views on success and what that looks like Elizabeth's morning and night routine and getting to know more behind the queen of granola ..and SO much more! Giveaway info:  5 people will win a surprise package of Purely Elizabeth!! Take a screenshot of you listening to this episode and share it on your stories. Tag me and @purely_elizabeth @rachLmansfield to enter. Use my code RACHL for 25% off ALL Purely Elizabeth products.   Subscribe to stay in the now on all the new episodes coming out. And please rate/review/share the episode and tag me so we can hear from you!! For more from me, I'm over on IG @rachLmansfield, tiktok @rachLmansfield and rachLmansfield.com

Transcript

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0:00.0

Hello everyone. Welcome back to Just the Good Stuff. These are your hosts.

0:09.6

Jordan. You like, see what I did there. It's plural.

0:13.2

Wow. Did you, oh, I thought you said hosts. Like I was supposed to be like, Jordan.

0:17.4

I don't know. No, but you could totally do that. Like a DJ on the radio.

0:21.7

No, I'm into it.

0:23.8

He's your host, Rachel Mansfield.

0:26.2

I am a food entrepreneur.

0:28.9

Sometimes people are new, so I want to introduce myself, you know.

0:33.5

Food entrepreneur, cookbook author, mom, investor,

0:37.4

podcast host, walking shit Show of a Human,

0:41.0

and I'm sitting here next to my now business partner,

0:42.4

Jordan Carpenter.

0:44.0

Would you like to introduce yourself?

0:45.3

Hello, everyone.

0:47.7

I am Jordan Carpenter.

0:50.2

I am Rachel's husband.

0:59.4

I recently left my career in finance to join Rachel in her mega successful industry. Do you think that it's still reason if it's been like seven months, eight months?

1:03.8

I was doing it for 10 years.

1:06.2

So for me, it's still pretty recent.

1:07.7

Although, honestly, it feels like.

1:09.2

But you left seven months, eight months ago.

1:10.7

It feels like I've been doing this forever at this point.

...

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