Happy to your most original thinking, organize your ideas, and create the opportunities to launch your creative work.

Unlocking your world of creativity, with best-selling author and brand innovator, Mark Stinson.

Welcome back again, trends to our podcast Unlocking Your World of Creativity, where we talk to creative professionals all over the world to find out how they get inspired with ideas and how they gain the confidence and connections to get the work out into the world.

I'm just so glad today to have as my guest Elizabeth Hansen. Elizabeth, welcome to the show.

Yes, working professionals, you can find one so you hold names.

I don't know, how do you define professional that you're actually making money? That's the only way I can define.

That's kind of limited, actually.

Again, so you can find one so you called me.

Elizabeth is the co-founder and chief creative officer of a company called DramaFi, DramaFi LLC, an audio drama streaming service.

And Elizabeth, I'm fascinated by this idea of taking your skills and background in drama and in acting and in filmmaking and applying it to audio programming.

How do you make that application?

You know, it's an interesting genesis because I've been in the entertainment business as an actor, as a writer, as a director or producer for like 40 years now.

And in 2019, right before the big COVID happened, I produced a musical in Off-Broadway in New York.

And I drove there carrying props and sets because it was cheaper to do that than rent them in New York.

And on my drive back, as I was totally exhausted, I said, you know, I can't do this anymore.

Filmmaking is too expensive, theaters too expensive, trying to find distribution afterwards, trying to find theaters to produce it afterwards.

And then of course, timing is everything.

So December, we finished in New York in December and then we know what happened in March.

Theater as we know it kind of died.

And then I got this thought, I said, you know, I can't do this anymore, it's too expensive.

And then I got this thought, well, radio isn't.

So I had grown up just at the tail end of old time radio and radio theater, you know, in that you probably remember, you know, CBS radio mystery theater and this stuff that they used to do on NPR.

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