Elise Loehnen: Chief Content Officer of goop | #ThePlaybook 226

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.6 • 1.9K Ratings

🗓️ 23 April 2020

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

On this episode of #ThePlaybook, Elise Loehnen, Chief Content Officer of goop, shares her insights on on: [2:40] - Taking the risk of leaving her job at Condé Nast to get a firsthand education in the complexities of the internet [7:08] - Why goop’s tricks of the trade focus on more than just getting eyeballs on their content [8:19] - How building strong micro-communities around your business and enriching the lives of your customers will help to ensure your survival [17:38] - Why you should focus on the four things in your life that you can control and how she has implemented them personally Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	On this episode of the playbook, I have Elise Lunin, chief content officer at Goop,
0:06.1	and you're going to learn about the antidote to uncertainty.
0:11.2	And finally, get the scoop on goop here on the playbook.
0:15.0	This is entrepreneurs the playbook.
0:18.0	For each week I bring you some of the greatest athletes, celebrities, and entrepreneurs to talk about their personal and professional
0:26.0	playbook to success and what made them champions on the field and in the boardroom.
0:32.1	I'm your host and CEO of Sports One Marketing, David Melzer.
0:36.2	This is Dave Melter with Entrepreneurs The Playbook. I am so excited because I love this show and this person, Elise Linnen, she is the chief content officer at Goop.
0:46.7	And if you haven't seen Goop, you gotta check it out.
0:49.2	It's on Netflix, I believe.
0:51.7	As I know, so many channels going through my head now that I'm stuck at home.
0:54.4	Anyway I thought it would be from one of my favorite shows with the best
0:59.5	content to be great to have a chief content officer on to talk about the journey how you get into
1:08.0	that position of a chief content officer and then talk about the importance of content today with everything going on.
1:13.7	So I know you grew up to one of my favorite places in Montana.
1:17.0	Yes, the best place on Earth.
1:20.0	Not much TV there though.
1:22.0	It's true.
1:24.0	My parents were wise.
1:25.0	They didn't, we didn't have cable and they put our TV in the darkest,
1:29.0	coldest room in the house and so, and they forced us outside.
1:32.0	So, ironic, of course, that I now live in Los Angeles
	...

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