This is the Gary V. Audio Experience.

Here's actually talk about something that's powerful.

My greatest fear was to create fear in my companies.

I hate fear.

You don't want a culture of fear in the business.

And that's what I think everybody does.

And I didn't want to rule by fear because I know it's power.

I wanted paranoid survive.

And my dad ruled by fear.

So I became very visceral to it.

And I had to wake up four or five years ago.

And finally, the subconscious became the conscious.

And I realized that my lack of candor actually was creating a ton of fear at VaynerMedia.

Because people didn't know where they stood.

And you would have-

You were telling people what they wanted to hear.

You're avoiding things.

That's right.

No, I think-

I was saging.

I was trying to coach it through in a different way.

I would- I didn't care about money.

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