So typically when we try to get a guess

for meaningful people, we reach out,

we reach out to maybe them themselves, their team,

their student, their wife, their husband,

we reach out to Ellie Beer

and we didn't realize at the time he was going through

a life altering life and death situation

and it was the height of COVID and Ellie Beer almost died.

And I think just for that story alone

of how we recovered and how we made it out

would be enough to talk to them about

but that's not even the tip of the iceberg.

Ellie Beer is the director, the founder of United Hatsala

in Israel, you know, you see those ambicycles,

you see the orange vests running around.

That all started with Ellie Beer as a young child

who had a vision, who had an idea

to change the way emergency response is done in Israel.

And even in the world, he has a very popular TED Talk

that he presented, which you can find also

if you're watching this on YouTube, you can find it on YouTube.

And just introducing the ambicycle,

...