What we're talking about today is the audio business card. It's time for Financial Freedom Friday with Matt Terrio.

When you're talking to people, because you've got to talk to people.

It's a people business, right?

So when you're talking to people and people ask you what you do for a living,

or at the moment you're at a networking event and you have that opportunity to stand up and tell people

your name, where you're from and what you do, or if you're at a Ria meeting and you're beginning your

heads in one section you're up there with your property flyer and you're going

to share with the audience you want an audio business card you want to be able to

say something that's going to attract the right people to you.

Whoever you're looking for most at that time, who do you need most?

So here's the formula. When someone says, what do you do for a living?

Don't say real estate. I'm in real estate. Everyone's going to think you're a realtor and you're not.

And everyone's going to think they're going to assume they know what you do. And they don't, right?

So there's your formula. I, action verb, target target market benefit so they can benefit. All right, so I, right, pretty simple, that's you. Then action verb, this part here, this could be show train help those are all examples of action

verbs okay consult could be another one.

So your target market.

So who are you looking for?

Because you are trying to introduce yourself in a way that you're going to attract the

person that you are looking for who's going to impact

your business the most at that time.

So it could be buyers, it could be sellers, it could be lenders, it could be lenders, it could be sellers,

be lenders, right?

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