Election memes: are we being played?

Beyond Today

BBC

News

4.6 • 1.1K Ratings

🗓️ 14 November 2019

⏱️ 21 minutes

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Summary

The 2019 general election is in full swing and political parties are relying on digital campaigning more than ever before. Targeted marketing has made a profound change in how political parties can reach you and our compulsion to click, like and share can be used against us in surprising ways. We speak to Kirk J. Torrance, a former digital strategist for the SNP, who worked on their landslide 2015 campaign. The BBC’s Maryam Ahmed has built an algorithm to catch all targeted political advertising on Facebook for this election. And Latika Bourke, reporter for the Sydney Morning Herald, tells us how the Australian election was won with the help of Game of Thrones. Presenter: Matthew Price Producer: Jessica Beck Mixed by Lee Wilson Editor: John Shields

Transcript

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0:00.0	BBC Sounds, music radio podcasts.
0:04.6	Hello, I'm Matthew Price.
0:08.8	This is Beyond Today from BBC Radio 4.
0:11.4	Every day we ask one big question about one big story.
0:17.0	Today it's about election memes. Are we being played?
0:27.0	So the one that most people seem to have caught this week has been the conservative one,
0:34.0	Boris Johnson walking around the office making himself a cup of tea.
0:37.6	Hey Boris, you all right?
0:38.8	I'm good, how are you?
0:40.0	What's been on your mind today?
0:42.0	Well, I can't hide it from you. I've been thinking a bit about this general election campaign.
0:46.0	But then there's also the labor one. Well, momentum made it.
0:50.0	That got quite a lot of shares.
0:52.0	Did it ever occur to you that the citizens of Gotham
0:55.0	meet things like social care and public services
0:58.0	more than they need some stupid yacht?
1:00.0	Fat yacht!
1:01.0	Whatever!
1:02.0	Can't actually say I've noticed a Lib Dem one.
1:04.0	Will I have a choice of good paying jobs?
1:07.0	Will I be able to afford my own home?
1:10.0	How will climate change impact my children's future?
	...

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