Hi, it's Bob Safian. You've been hearing me as the host of rapid response in this feed for a few years now,

with short newsy interviews alongside the deeper dives of Masters of Scale. Well, I'm excited to share that rapid response is expanding into its own feed.

We'll be putting out shows twice a week, focusing on the urgent issues that business leaders are dealing with in real time.

So search for rapid response in your podcast player

and subscribe to make sure you get all our episodes.

I'll see you on the other side.

Imagine you're a kid visiting a library for story time.

Once you get past the stuffy dewy decimalization of the grown-up shelves, you find yourself in the wonder-filled world of the children section.

There are dragons painted on the wall.

Plush owls are posted on tables.

And Saturn hangs from the ceiling.

As you gather around with the other kids your excitement builds.

Are you about to hear a heartwarming tale about a hungry caterpillar?

Or perhaps you're going to launch into a space rocket adventure, or maybe

you're going to shiver your timbers on a jaunty pirate adventure.

Feed him to the sharks. So imagine how you react when you learn that this story time is going to be all about

financial literacy.

I will have my revenge.

That may sound like a hard sell to a bunch of hyperactive six-year-olds,

but for one superstar entrepreneur, there was a finance-shaped hole in the world of children's literature that he felt compelled to fill.

There are so many great books that talk about getting to know your feelings and the differences of others.

And there were no books about financial intelligence

...