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Ever Forward Radio with Chase Chewning

EFR 866: Amazon Expert Tells How He Made $1 BILLION DOLLARS in Revenue (& How You Can Too) with Shaahin Cheyene

Ever Forward Radio with Chase Chewning

Chase Chewning

Healthcoach, Education, Self-improvement, Mental Health, Wellness, Fitness, Humanoptimization, Resiliency, Holistic, Highperformance, Coaching, Biohack, Health, Military, Entrepreneurship, Mindset, Health & Fitness

5 • 927 Ratings

🗓️ 7 April 2025

⏱️ 79 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Cured Nutrition, Fatty15, and Quickbooks.
 
Shaahin Cheyene, a trailblazer in the Amazon industry, is here today to share his unconventional insights into wealth creation and how he generated over $1 BILLION in revenue. His story is one of resilience and creativity, where he challenges the norm by advocating for the power of storytelling and leveraging existing markets over relentless innovation. Shaahin's journey from early struggles to becoming an Amazon expert serves as a testament to the potential of e-commerce as a lucrative avenue. With a focus on multiple income streams and the strategic usage of platforms like Amazon, Shaahin reveals the secrets to building a billion-dollar company while emphasizing the importance of niche selection and the psychological power of storytelling.
 
Follow Shaahin @shaahincheyene
Follow Chase @chase_chewning
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In this episode we discuss...

1. Introduction to Shaahin Cheyene (0:00:00) - Introduction of Shaahin Cheyene, his background, and the theme of the episode focused on e-commerce, storytelling, and wealth creation.
 
2. Challenging Conventional Wisdom on Innovation (0:01:30) - Shaahin argues that innovation is not the only path to wealth, emphasizing storytelling and leveraging existing markets instead.
 
3. Importance of Multiple Income Streams (0:04:15) - Discussion on the necessity of having multiple streams of income, with a focus on e-commerce and Amazon as a low-barrier entry point.
 
4. Shaahin's Entrepreneurial Journey (0:06:45) - Overview of Shaahin's journey from struggles to success in the Amazon industry and generating over $1 billion in revenue.
 
5. Storytelling and Niche Selection in E-Commerce (0:09:45) - The role of storytelling and choosing the right niche in online business success.
 
6. Financial Preparedness and Investment Strategies (0:13:30) - Importance of having a financial cushion of at least $10,000 for business ventures and strategies for investing in your own business.
 
7. The Role of Perceived Value (0:16:00) - How understanding perceived value and reliability can lead to business success, with examples like Starbucks.
 
8. E-Commerce Complexities and Drop Shipping (0:20:21) - Discussion on the challenges of e-commerce, particularly in drop shipping and the importance of storytelling over product innovation.
 
9. Consistency and Reliability in Business (0:23:45) - The importance of delivering consistent experiences in business and focusing on strengths rather than out-innovating competitors.
 
10. Resilience and Learning from Failure (0:27:30) - Personal anecdotes about resilience, learning from failures, and the importance of hard work and realistic financial goals.
 
11. Investing in Your Own Business (0:32:00) - Why investing in your own business offers more control and potentially higher returns compared to other investments.
 
12. The Predator-Prey Business Approach (0:36:00) - Encouraging entrepreneurs to strategically understand their competitive landscape and excel within their framework.
 
13. What Shaahin Learned About Business by Visiting the Amazon (0:42:24) - A personal story about engaging with an uncontacted tribe and lessons on perceived value and decisive business operations.
 
14. Shaahin's Top Mindsets for Business Growth (0:48:30) - The critical role of mindset in achieving business success and setting ambitious goals.
 
15. Zoroastrianism and Historical Inspirations (0:52:30) - Drawing inspiration from historical figures and philosophies like Zoroastrianism to emphasize the power of positive thinking.
 
16. Creating Opportunities Through Informed Decisions (0:57:00) - Importance of making informed decisions and setting goals for doubling investments.
 
17. The Power of Self-Reflection and Control (1:04:35) - Emphasizing self-awareness, mentorship, and the importance of creating your own luck through hard work.
 
18. Opportunities for Continued Learning (1:10:00) - Offering you a chance to access Shaahin's free Amazon course.
 
19. Introduction to 'Dard Zest' (1:16:30) - Exploring the origins of the concept "Dard Zest" and its connection to Aztec practices.
 
20. EVER FORWARD (1:18:40) - Concluding remarks and how Shaahin lives a life ever forward.
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Episode resources:

Transcript

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0:00.0

The following is an Operation Podcast production.

0:03.3

So what I'm about to say is very controversial.

0:06.6

Innovation is bullshit.

0:08.2

And this is the reason why.

0:09.7

If you are Steve Jobs, if you are Jeff Bezos, you have the resources behind you to innovate

0:16.3

and to educate the marketplace on your innovation.

0:20.7

Unfortunately, everybody else,

0:24.1

there is a much faster path to creating wealth.

0:28.8

And that's by finding something that already exists

0:31.9

and telling a better story.

0:33.7

Finding a market that is hungry for something and feeding it that. And you just tell a better story. Finding a market that is hungry for something and feeding it that. And you just tell a better

0:41.0

story and sell it. It's a far faster path to wealth than innovation. Hey, this is Shaheen Shan,

0:49.3

and I am here on Ever Forward Radio with Chase talking about business, entrepreneurship, and some of the secrets that I use to create a company worth over a billion dollars.

1:06.5

Hey, everyone, and welcome back to Everford Radio. I'm your host, Chase Tuning, Army veteran,

1:11.7

wellness entrepreneur, certified health coach, and today I'm sitting down with Shaheen Shan.

1:16.7

Shaheen has been called many things in his life, including, quote, the Willy Wonka of

1:20.6

Generation X, but his favorite one is simple, the world's leading Amazon industry expert.

1:27.7

His serial entrepreneurial career has spanned more than 30 years, earning over $350 million.

1:34.4

And in fact, his Amazon products have outpaced Fortune 500 companies' sales on the platform, selling millions of units worldwide.

1:43.5

And in today's episode, we are diving into what he has found to be the core principles,

1:47.8

the foundational tactics that are going to help anyone start a business, scale a business,

1:54.2

and why he believes that innovation is dead when it comes to making money in the new marketplace.

...

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