EFR 657: Can Energy Drinks Actually Be Good For You? John Fieldly, CEO of Celsius
Ever Forward Radio with Chase Chewning
Chase Chewning
5 • 927 Ratings
🗓️ 21 November 2022
⏱️ 43 minutes
🧾️ Download transcript
Summary
Chase is joined by John Fieldly, President and CEO of Celsius energy drink. With its thermogenic properties, Celsius is a ready-to-drink beverage that not only tastes great, but also burns calories and fat. To set Celsius apart from other energy drinks and become a staple in people's fitness lifestyles, its founders knew that their health claims had to be backed by science. The drink’s formula is clinically proven to function, free of artificial preservatives or flavors, and low in sodium to promote a healthy lifestyle.
Since its humble beginnings, Celsius has become one of the fastest-growing beverage brands on the market and is now a staple in many peoples’ healthy lifestyles. The company is now ranked number two on Amazon for energy drinks and partners with a number of major influencers and brands.
In this episode, John will discuss how he grew Celsius to where it is today, including how he leveraged the better-for-you movement that has been gaining traction over the last few years and how Celsius strategically incorporated itself into the lives of people who want to lead a fit and healthy lifestyle. Among the things he discusses are the markets he focused on, his advertising and social media strategies, and the importance of sales and marketing working together.
Follow John on LinkedIn
Follow Celsius on Instagram @celsiusofficial
Follow Chase on Instagram @chase_chewning
Follow him on Twitter @chasechewning
Key Highlights:
- Celsius's unique advantage over other energy drinks and John’s vision for the brand
- What John did to transform adversity into an advantage for Celsius to move towards a better place
- John describes the evolution of his leadership style as he has worked with Celsius over the years.
- John's approach to competition and staying one step ahead
- How social media plays a role in Celsius's success
- Celsius's strategy to stay relevant in today's market and how it pushes boundaries
- How Celsius has influenced John’s personal life and his plans for the moving forward
Episode resources:
- Get a FREE variety pack of Recharge electrolyte drink mix with any regular purchase at https://www.DrinkLMNT.com/everforward
- Save 20% on your entire first purchase with code EVERFORWARD at https://www.LegionAthletics.com
- Watch and subscribe on YouTube https://youtu.be/TExcdt6WN28
- Visit the Celsius website
Transcript
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| 0:00.0 | The following is an operation podcast production. |
| 0:04.0 | Hey, I'm John Philly, the CEO, Chairman of Seltiest Energy Drink. |
| 0:08.0 | We're here bringing energy all around the world. |
| 0:11.0 | He's great on this podcast today. |
| 0:13.8 | Hear about what's happening, coming from the boughs of the beverage |
| 0:16.4 | industry, now one of the most rapidly thriving brands in the category. |
| 0:20.4 | This is ever for a |
| 0:25.0 | inspiring content from people who are putting a purpose to their passion and truly living a life ever forward. I am your host Chase Tuning. This is Ever Forward Radio. What's going on everybody? Welcome back to the show. Thank you so so so much for |
| 0:52.0 | tuning in with me here today. Are you ready? Are you getting |
| 0:55.7 | ready? Are you getting hungry? Well if you're here like me in the United States |
| 1:00.2 | this week is a really big holiday for us, |
| 1:03.4 | Thanksgiving Day. |
| 1:04.7 | And no matter how are you going to be celebrating it, |
| 1:07.6 | first and foremost, I hope that you start this week |
| 1:10.7 | here with this podcast, and I hope that you start this week with gratitude. |
| 1:14.0 | That is what this holiday is, I think, really all about. |
| 1:18.0 | I hope that you get to spend it at least with one other person in your life, a meaningful relationship. |
| 1:23.7 | If you're fortunate enough to be with friends, with family, well, |
| 1:27.4 | please take advantage of the downtime. |
| 1:29.6 | I encourage you to be present and more importantly be full. I know I am definitely going to be getting my fill here with my family in Southern California and nothing makes me happier. Quality time with meaningful people is really what it's all about, I think. |
| 1:46.0 | And one of the best ways I think we can live a life ever forward |
| 1:50.0 | is to be in the company of those that fill our cup. |
... |
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