Since you're a subscriber to this Bloomberg podcast, we thought you'd be interested in a new four-episodes sponsored

podcast called The ROI Rules of AI.

Produced by IBM and Bloomberg Media Studios, it explores how business

leaders are thinking about the return on investment of artificial

intelligence projects. You can subscribe wherever you listen to your favorite podcasts.

Here's a recent episode.

Imagine you're the head football coach

of a major college football program.

It's third down and five yards to the goal line, with the game clock winding down.

There are 100,000 spectators in the stands and millions

more watching on TV. Your whole season and potentially your job rests on what happens next.

But in fact, the game may well have been determined months before when you recruited this roster of players.

What if you could have used AI to help determine which players to select.

That's the challenge a startup called

Edge3.AI is trying to address.

We have called this amateur sports

for a long time. It's a business.

That's Kenya and Rashid, a co-founder and CEO of Edge 3, a former co-captain of the Oklahoma

Sooners and a running back for the NFL's New York Giants and jets.

Rashid has spent the past two decades developing and commercializing

emerging technologies for the sports industry.

For the past three years, he and his partners,

...