Ted Audio Collective.

Audio Collective.

This is design matters with

The series

design matters with Debbie Millman from Design Observer.com.

On this program, Debbie Millman talks with Eddie O'Para about getting hired at 2 in the morning, about the early days of

social media design, and about the importance of process and designing for today's

technologically and culturally fluid environment. It's never ending.

It can always connect to something new.

And that's what you have to build for.

You have to be as open as possible.

Here's Debbie Melman.

Eddie Oparum meet news in the design world last year when he became partner number 17 at Pentagram, one of the world's most extraordinary design firms. He is only 38 years old and he has already

run his own firm and worked across an impressive range of media from magazines and

packaging to websites and software.

Some of his work has already made it into the Museum of Modern Art.

He is a true star of his generation, and there is no doubt his career will be followed with great interest in the coming years.

And we have him here today on Design Matters.

Welcome to Design Matters Eddie.

It's so great to have you here.

Thanks, Debbie.

It's really good to be here here too. So I read that when you first joined

...