4.8 • 9K Ratings
🗓️ 5 August 2025
⏱️ 59 minutes
🧾️ Download transcript
Boxing is known as the “Sweet Science,” but the name doesn’t quite do it justice. The amount of work, effort, blood, sweat, tears, and beatdowns is anything but sweet. But that doesn’t mean there aren’t so many powerful lessons to be learned from what my guest today, Ed Latimore, calls the “Hurt Business.”
Today, Ed and I talk about how and why people either buy into you (or not), why the next win or loss is just a setup for the next experience of your life, the power of consciously choosing to start over in life and after setbacks, why you’re only as good as your last win, and why “old endings” are nothing more than “new beginnings.”
SHOW HIGHLIGHTS
00:00 – Intro & reconnecting
02:05 – Early podcast memories
04:05 – Building influence through storytelling
06:20 – The power of brand over product
08:40 – Writing the memoir: process and lessons
10:21 – You're only as good as your last win
17:06 – Everything is an audition
23:33 – When to throw in the towel
30:10 – Why most people shouldn’t box
33:22 – Fighting serious people comes at a cost
35:01 – Who chooses a life of combat?
39:32 – The worst guy to fight
46:00 – Identity, curiosity, and starting over
48:56 – How to connect with Ed
51:20 – Nobody’s coming to save you
52:33 – Final thoughts & wrap-up
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0:00.0 | Boxing is known as the sweet science, but the name obviously doesn't quite do it justice. |
0:06.2 | The amount of work, effort, blood, sweat, tears, and beat downs is really anything but sweet. |
0:12.9 | But that doesn't mean there aren't so many powerful lessons to be learned from what my guest today, Ed Lattimore, calls the hurt business. |
0:21.2 | Today, Ed and I talk about how and why people either buy into you or not, |
0:26.3 | why the next win or loss is just a setup for the next experience of your life. |
0:31.1 | Also the power of consciously choosing to start over in life and after setbacks, |
0:36.9 | why you're only as good as your last win and why old |
0:39.7 | endings are nothing more than new beginnings. You're a man of action. You live life to the fullest. |
0:46.1 | Embrace your fears and boldly chart your own path. When life knocks you down, you get back up |
0:51.2 | one more time, every time. You are not easily deterred or defeated, rugged, resilient, strong. |
0:58.5 | This is your life. |
0:59.6 | This is who you are. |
1:01.0 | This is who you will become. |
1:02.8 | At the end of the day, and after all is said and done, you can call yourself a man. |
1:09.0 | Gentlemen, welcome to the Order of Man podcast. |
1:11.4 | I am Ryan Mickler. |
1:12.4 | I'm your host and we are celebrating our 10 year anniversary this year in March of 2015 is when |
1:20.3 | we first launched the Order of Man podcast and here we are more than 10 years later. |
1:25.2 | I just looked at it today. |
1:26.2 | This is the 560th interview that I've done over the |
1:30.7 | course of the last 10 years. So very glad you're tuning in. Very happy to be here obviously as well. |
1:37.0 | And our mission here is to reclaim and restore masculinity. So I'm bringing in great people like |
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