From WNYC in New York, this is On the Media. I'm Bob Garfield.

And I'm Brooke Gladstone. And here's a local news report from 2011.

This year, the average Thanksgiving dinner will cost $49.20. That's almost $6 more than last year.

And here's another from 2012.

Last year, a turkey dinner for 10 people cost $49.20.

This year, that price is climbing nearly 30 cents to 49.48.

And this year.

According to a recent survey, it will be just over $50 to feed a family of 10

on the roughly $3 increase over Thanksgiving of 2012.

We all have our Thanksgiving traditions.

And for the news media, it seems to be the annual reporting on the rising cost of Thanksgiving dinner.

And according to the Columbia Journalism Reviews Ryan Chidam, this is one tradition.

Journalists traditionally screw up.

Ryan, welcome to On the Media.

Thanks for having me.

So reporters across the country aren't actually going out on their own each year to

investigate the costs of Thanksgiving dinner.

Instead, they all basically get the same press release, right?

It's true.

The American Farm Bureau Federation puts out this release every year

a couple of weeks before Thanksgiving. They go and average what a turkey costs across the country,

and they look at cranberries, and they look at stuffing and, you know, potatoes. They come up with a

...