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SaaS Interviews with CEOs, Startups, Founders

ECommerce SaaS Hits $1.5m after Co-Founder Replaced Herself

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 14 August 2023

⏱️ 22 minutes

🧾️ Download transcript

Summary

From running a female clothing line, to becoming CEO of the SaaS they relied on. Here’s how Elliott vertifcally integrated to hit $1.5m ARR with a team of just 4 ($375k revenue per employee!) 

Transcript

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0:00.0

You are listening to conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom.

0:10.3

If you'd like to subscribe, go to getlatka.com.

0:14.4

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0:25.1

and use our filtering tool.

0:26.7

It's like a big Excel sheet for all of these podcast interviews.

0:29.9

Check it out right now at gitlatka.com.

0:35.1

Shop Teeks was launched back in way back in 2010.

0:37.7

They helped merchandisers sell online.

0:40.0

One of those merchandisers was Elliott's company called Dorla,

0:42.3

Door, NIC.com.

0:44.5

That company does $5 to $10 million top line revenue.

0:46.9

But eventually he said, you know, I like the software and I like Shopteeks more.

0:49.9

Let me start consulting over there before you know it.

0:52.1

He's now running it as co-CEO of the platform.

0:54.0

They make money in three ways.

0:55.7

They'd have a take rate on revenue that goes through Shopteak.

0:58.3

They sell software called material retail that folks pay $125 for.

1:02.2

Again, these brand boutiques use it to grow their business.

1:04.7

And then lastly, they actually ship POS systems and they actually take a smaller percent

1:08.6

flowing through those systems, $72 million in GMV through those systems last year, hoping to grow their revenue,

1:13.6

their total revenue, not like some big GMV number, but their actual revenue to about

1:17.3

1.5 million this year with a small, efficient team, which we level of four full timers.

...

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