Earning Attention with Seth Godin

Rule Breaker Investing

The Motley Fool

Business, Investing, Invest, Rulebreaker, Stocks, Company, Growth, Stockmarket, Fool, Foolish

4.5 • 928 Ratings

🗓️ 21 May 2025

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

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Summary

AI, marketing, brand, creativity... just a few of the subjects that Seth Godin can talk about with eloquence and insight. This week the "Purple Cow" author is here with David and guest-host Andy Cross to shed light on what earns attention, transaction, and loyalty. Hosts: David Gardner, Andy Cross Guest: Seth Godin Producer: Rick Engdahl

Transcript

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0:00.0	This week, a special treat. Seth Godin, only on this week's Rule Breaker Investing.
0:08.1	It's the Rule Breaker Investing podcast with Motley Full co-founder, David Gardner.
0:15.7	Among the many remarkable traits of Seth Godin, one of my favorites is the power of his brevity.
0:21.6	In honor of Seth, you just got the shortest cold open I've ever done. This week, I'm featuring our recent
0:26.6	Motley Fool interview from Fool 24. That's the video channel on our website with superstar
0:32.1	business author Seth Godin, joined by Andy Cross as well, our chief investment officer. That interview is coming
0:39.3	right up. But first, a quick reminder next week is your mailbag. I love receiving your
0:44.8	thoughts and questions every month. Reach us at RBI at fool.com or tweet us at RBI podcast.
0:53.2	And as I shared at the start of the year, my 2025 book Rule
0:56.0	Rule Breaker Investing is now available for pre-order. After 30 years of stock picking, this is my
1:02.0	magnum opus, a lifetime of lessons distilled into one definitive guide. And each week,
1:08.0	until the book launches on September 16th, I'm sharing a random excerpt.
1:12.1	I crack open the book to a random page and read a few sentences, so let's do it.
1:16.7	Here's this week's pagebreaker preview, a succinct, Godin-like statement, summing up my
1:22.8	investing approach in exactly 20 words.
1:26.6	And I quote, I try to find excellence, buy excellence, and add to
1:32.8	excellence over time. I sell mediocrity. That's how I invest. That's this week's pagebreaker
1:41.6	preview to pre-order my final word on stock picking, shaped by three
1:45.4	decades of market-crushing success. Just type Rulebreaker investing into Amazon.com,
1:51.5	Barnes & Noble.com, or wherever you shop for great books. You know, when you think about it,
1:56.5	a great investment book literally pays for itself, then some and do everyone who's already
2:03.0	preordered thanks that means a lot to me in the words of the poet taylor alison swift our next
	...

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