E95: How To Build A Following Of 10 Million +: Mrwhosetheboss

The Diary Of A CEO with Steven Bartlett

FlightStory

Society & Culture, Business, Education

4.6 • 13.2K Ratings

🗓️ 30 August 2021

⏱️ 93 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Arun Maini is the UK’s number one technology influencer, with over 10 million followers across his social media, and over 1.2 billion views on his youtube channel Mrwhosetheboss. Today, he’s talking exclusively to us about his life, his passions and how he made it to the top.

Arun started small, using a camera given to him by someone and reviewing technology he could borrow from his friends. Today, he still records in his bedroom, but his job takes him all over the world, and a positive word from him is sought after by Apple, Samsung and technology companies the world over.

In his first extended sit-down interview, Arun talks to us about how he gives his all to every task he does, how he stays focused, and how his very competitive nature drove him to the top. But he also opens up about the pressures he faces. And he comes clean about how the very instincts that drive him on can make him his own worst enemy.

Topics:

Your early years
Building confidence & practicing gratitude
Playing out your dream to the detriment of myself
Hard work
What made you go after your calling?
How do you maintain meaningful relationships?
Money
How do you enjoy aspects outside the excitement of YouTube?
Your growth on Youtube
The biggest misconceptions of you as a Youtuber
What are your motivations now?

Arun:

https://www.youtube.com/user/Mrwhosetheboss

https://twitter.com/Mrwhosetheboss?s=20

https://www.instagram.com/mrwhosetheboss/?hl=en

Sponsor:

https://uk.huel.com/

Transcript

Click on a timestamp to play from that location

0:00.0	I was just this Lanky Asian nerd who played chess.
0:02.5	Aaron Manie.
0:03.4	He's one of the UK's most successful, ever YouTubers.
0:08.1	I was getting some sort of sick thrill out of seeing the numbers go up,
0:11.3	so I made one video every single day for at least six months.
0:15.8	It drove me to the point where I, one time I just broke down crying on camera.
0:19.6	I never published that, but I have a photo which I sometimes look back on.
0:23.4	To remind me of like what it took.
0:26.8	There's some things about you that you can't fix,
0:29.2	and I think you just have to be very mechanical about them and be like,
0:32.1	this is me, I have good things and I have bad things,
0:34.7	but the bad things I can't change.
0:36.8	I'm going to lean on the things that are good about me, fix the things I can fix,
0:40.8	and the rest is life.
0:43.2	Emotionally, physically, just exhaustion.
0:45.7	I think is how I'd put it.
0:47.1	Very, very tired.
0:48.2	I was actually a bit of a pivot point in my career because I sat down like,
0:51.2	this isn't actually what I wanted.
0:53.0	It was a realization that I've actually, you know,
0:55.0	my channel's growing, all these metrics are looking up,
0:57.2	but this isn't, you know, my brain.
	...

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