We’ve all heard the motivational phrase, “Failure isn’t an option.” It sounds inspiring, but is it really true?  Failure, in reality, is an option—often chosen in the form of inaction, silence, or the unwillingness to engage. How many times have you held back an idea, avoided speaking up, or let a moment pass because of the fear of judgment? Playing it safe is extremely tragic. In today’s episode, we’re diving into the cost of silence and the hidden price we pay by not putting ourselves out there. What’s really stopping us from stepping forward? And what can we do to shift from apprehension to action?  In this tough love episode, Brett takes the gloves off and gets real about: The evolutionary roots behind our fear of rejection How our ego is the true source behind our hesitation to engage Criticism, its inevitability, and how to turn it into data Harnessing pride as a shield to protect against self-devaluation Navigating the fear of success versus the fear of failure Referenced Episodes: E259 | Understanding and Overcoming Perfectionism E105 | Overcoming Imposter Phenomenon Recommended Resources: Imposter Phenomenon Manual: If you struggle with imposter phenomenon, we created a free manual that many people have found to be super-helpful. It’s become one of our most downloaded resources, check it out! Podcast Reflections: Did you know that we create worksheets to help you apply the lessons for each episode? To receive full access to all the reflections from previous and future episodes, click here. Mighty Networks Digital Community: If you’d like to test your ideas with Brett and our Facilitators, while connecting with like-minded individuals, consider joining our private digital community! For just $19.99/month (with free cancellation anytime), you’ll enhance your communication, leadership, and relationship skills. Don’t miss out—join us today! If you’d like to become more confident in front of a group and learn how to deliver a more potent message, Speaker School is the perfect event for you! Whether you’re someone who needs to overcome the debilitating effect of social anxiety, or you’re a well-practiced TED presenter, this is the perfect place to get some heads-down time to focus and improve, no matter where you are in your journey. This live 2 day experience not only gives you the knowledge you need to create a logical and clear presentation, but provides you with a safe environment to fail, filled with people who want you to succeed and who will give you the feedback and encouragement you need to improve.  Join us in Phoenix, AZ on October 12-13th! THIS IS OUR LAST CALL.   SECURE YOUR SPOT BEFORE IT CLOSES! Today’s episode is sponsored by our lifelong partner Momentous. You need to pay attention to what you put in your body. For safety and performance, it’s crucial to follow three key principles: stick to what works, choose products that are rigorously tested, and rely on those rooted in science. Momentus products are NSF Certified for Sport, meaning they meet the highest quality control standards—the same required of athletes competing in the Olympics. We particularly love their whey protein, creatine, and fish oil. Visit livemomentus.com and enter the code BRETT15 at checkout to save 15% on anything found on their website. Don’t compromise when it comes to your supplements. Stick to the basics, choose what’s been tested, and trust what’s proven.