Why would someone hold on to a false or inaccurate belief even when you’ve laid out all the facts and logic in front of them? You couldn’t have been more clear in presenting your argument! Your reasoning is solid, but maybe it’s not the absence of evidence that’s preventing them from changing their perspective—it might be the way the information was delivered... Today’s show is one of our keystone episodes, unlocking why constructive communication often fails to get off the ground. Brett is joined by Ali Kershner in-studio for a deep dive into the tactics that will help you get your point across more effectively and give you the best chance to change someone’s behavior.  Grab a pen and download the reflection questions because this episode is hands-on and loaded with tactical information and strategies you can implement at work, home and anywhere you deal with people.   You'll learn: How to identify the areas you’re stubborn in and need to change The different types of persuasion and the impact of each How time can impact a person's decision making  Gaining perspective through role playing The tactics and strategies behind our popular online courses and in person events that you can use to relate to the drive of the individual you are trying to convince  IF YOU’VE BEEN WAITING, THE TIME IS NOW - If you know you aren’t as good as you could be when speaking to an audience, it’s time to step up and make a change. Speaker School is the ideal place to get better in front of people, regardless of the situation.  This live 2 day experience not only gives you the knowledge you need to create a logical and clear presentation, but provides you with a safe environment to fail, filled with people who want you to succeed and who will give you the feedback and encouragement you need to improve.  Join us in Phoenix, AZ on October 12-13th!.  THIS IS OUR LAST CALL,  SECURE YOUR SPOT BEFORE IT CLOSES! THE COALITION - We’re all busy, but we still strive to grow. How do you truly measure progress? It can be a tough pill to swallow, but it’s worth remembering: intentions mean nothing without action. If you need help distinguishing between what’s urgent and what truly matters in your brand or business, then THE COALITION is for you. Think of it as your personal board of advisors—no BS, just a clear framework to help you start taking action. It's virtual, so it fits easily into your schedule, and includes a retreat to a fun location! If you're tired of the excuses and ready to act on your dreams of more, fill out this form, or reach out to us at [email protected] and our team will be in touch.