Am I a bad person? Nike’s latest ad asks this question, and the internet erupted in response. But is the real issue the ad, or what it reveals about our relationship with competition and ambition? In this episode, Brett Bartholomew delves into the controversy surrounding Nike's recent ad, featuring Willem Dafoe’s voice and a striking depiction of athletes at their most intense. While some argue the ad promotes toxic values in sports, Brett explores the nuance behind it, offering his insights as a coach, parent, and former athlete. He dissects why the ad has sparked such strong reactions and what it says about our society’s discomfort with the more competitive, driven side of human nature. Topics Discussed: The controversy surrounding the Nike ad and Willem Dafoe's voiceover. The depiction of athletes and the "dark side" of competition. The difference between respecting opponents and being hyper-competitive. The role of parents in shaping their children’s behavior. How societal issues, such as mental health and polarized reactions, influence public perception of media. Brett’s personal experiences with athletes and how they balance intensity with ethics. Resources Mentioned: Take our Drives Quiz! Nike Ad featuring Willem Dafoe Carl Jung’s concept of the "shadow" in psychology Stephen King’s “Legion of Decency” reference Join the Discussion: We want to hear your thoughts! Did the Nike ad strike a chord with you? Do you agree with Brett's take? Let us know by reaching out to us on social media or leaving a comment on our website. Subscribe & Support: If you enjoyed this episode, don’t forget to subscribe to the Art of Coaching Podcast on your favorite platform. Share it with a friend, and leave us a review—it helps the show grow! Follow Us: Website: ArtofCoaching.com Instagram: @coach_brettb Twitter: @coach_brettb Speaker School - Warren Buffet has said that Public Speaking is the “single greatest skill to boost your career and self worth, and is an asset that will last for 50 to 60 years.”  It also happens to be most people’s biggest fear, which Buffet said if unaddressed “will also last you 50 to 60 years.” At Speaker School we help those who need to slay their inner imposter, who would just like to get better at running staff meetings at work, to those who would like to get paid to deliver keynotes.  We’re holding one more Speaker School before the end of the year in Phoenix, AZ October 12-13. Take advantage of our EARLY BIRD DISCOUNT AND SAVE UP TO $200!  Hurry though, the deal expires September 11th!  Click here to reserve your spot. This is one of our most popular live events and fills up fast.  We limit the number of participants to make sure you get the practice and feedback you deserve. See you there!