Do you ever feel like people are tuning you out?  It can be EXTREMELY frustrating when you know your message or product isn’t landing with your audience.  What gives?  Why do some brands seem to resonate while others come off as white noise or unimportant? Copywriting is the answer.  Even in this new, digital age writing skills are timeless.  There is both an art and science to delivering words to inspire others to take action and people need to feel something if you want their attention.  Understanding copywriting can completely change the way you approach marketing and turn passive bystanders into active participants.  Whether you’re an entrepreneur or just want to be a more informed consumer, understanding this form of writing is relevant to everyone. In today’s episode we discuss: What copywriting is and how it’s different from traditional writing Where you use it and how it’s used on you in everyday life Identify the essential characteristics of good copy and their psychological underpinnings How to use the principles of copywriting to build better connections and inspire action Today’s podcast topic came from a request from one of our listeners.  If you’d like us to discuss a topic you’re curious about or have a question of your own, submit it to us at artofcoaching.com/question.  We also have a private community void of the normal distractions of social media, where you can connect with our facilitators and people just like you for more in-depth discussion and practical advice you can apply NOW!   Please reach out if you have any questions at [email protected]. Many of us can simply benefit from being around other, like-minded people to share our struggles, run our ideas by, and work together to find solutions. If you’re struggling with marketing, or need technical help with hiring or refining billing systems, whatever the roadblock - WE CAN HELP!  This is why we started our business mastermind group The Coalition, to help people who want to help others make more progress and scale their impact.  Whether you’re an aspiring entrepreneur or an established business owner looking to optimize current practices, take action and apply for our group mentoring program TODAY by filling out this form. Today’s episode is sponsored by Momentous.  As things seem to come at us faster and faster, nailing the fundamentals and controlling the controllable becomes increasingly important.  Putting quality nutrients in our bodies is critical in tackling life’s challenges.  Momentous is our go-to for keeping us functioning at our best.  We particularly love their fish oil to control inflammation and creatine for increasing strength and performance.  Find them both and much more at livemomentus.com/brett and SAVE 15%!