E229 | Greg Hoffman: Leadership Lessons From 27 Years at Nike

The Art Of Coaching

Brett Bartholomew

Health & Fitness, Business, Education

5 • 642 Ratings

🗓️ 4 July 2022

⏱️ 80 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

What is your brand? What do you want to be known for? If you don’t have a solid handle on the answers to these questions, you'll have a hard time communicating with others what you bring to the table. In today’s episode, our guest Greg Hoffman, former Nike Chief Marketing Officer, teaches us how to apply principles of branding and design from top companies to our own personal brand. Specifically, he speaks on: 3 things you must consider when creating your personal brand Identifying the essential traits and characteristics you want to be known for Why writing is one of the most powerful skills you can build & how to do it The essential role of both art & data in decision making Greg is a global brand leader. For over 27 years, Greg held marketing, design, and innovation leadership roles at Nike, including time as the brand’s CMO. In his most recent role as Nike’s Vice President of Global Brand Innovation, he led teams tasked with envisioning the future of storytelling and consumer experiences for the brand. He's also the founder and principal of the brand advisory group Modern Arena, and author of the new book Emotion by Design: Creative Leadership Lessons From a Life at Nike. Connect with Greg: Via Instagram: @ghoff70 Via his book: Emotion by Design: Creative Leadership Lessons From a Life at Nike. Via his website: https://www.emotionbydesign.co/ Even further, if building your brand is something you feel that you struggle with, and you’re looking for help, check out our upcoming Brand Builder event. We would love to equip you with the skills and tools to build the exact “brand of YOU” that you envision! Also, don’t forget that Art of Coaching is kicking off the month of July with an ALL COURSE SALE! Throughout the entire month of July, Bought In, ValuED, and Blindspot are all on sale! Just use the code GROW30 to get 30% off! As always, a big thank you shout out to our sponsors, who make it possible for us to provide free resources like this! Dynamic Fitness & Strength is our go-to equipment partner. Fully customizable and manufactured in the heartland of America- whether you’re looking to outfit your home gym or entire weight room, visit mydynamicfitness.com to get started. Tell them Brett and the Art of Coaching Team sent you!

Transcript

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0:00.0	Hey everyone, breath here.
0:03.7	Huge updates and really exciting things going on.
0:06.3	First off, we are doing a 30% off sale
0:09.9	for all of our online courses through July only.
0:13.1	Now, if you've listened to the previous episode,
0:15.0	you know that a portion of proceeds
0:17.0	is going to the Alzheimer's Association,
0:19.1	leukemia, lymphoma, foundation.
0:21.7	This goes for my book as well.
0:23.8	But if you are somebody that loves
0:25.6	learning, loves growing, loves being challenged, but you don't want to have to
0:29.6	worry about travel, you are constantly busy. So you want to do things on your
0:33.4	own schedule. You want to do things self-paced. These courses are for you. Now I
0:37.9	made these courses because collectively they have information that I wish I
0:41.6	would have had around a variety of subjects in my career.
0:45.5	First off is the course bought in.
0:47.7	If you're somebody that enjoys learning more about buy-in,
0:50.7	leading staff, coaching people more effectively,
0:53.3	understanding psychological principles
0:55.6	that really underpin human behavior,
0:57.7	learning how to be more effective as a leader and communicator,
1:01.1	and ultimately knowing how to navigate
	...

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