Taking time to do comprehensive audience research before speaking is the single greatest way to ensure our message comes across the way we want.    …And yet hardly any of us will do this thoroughly enough to make a real difference.    But we only get one chance to make a first impression and when people are trusting us with their time, money and attention- we have a responsibility to honor them at the highest level.   On today’s episode, we’ll cover the essential questions you MUST ask yourself (and your host) before you ever step in front of a group, including:   🔑Who will be in the room? 🔑What are they giving up to be there? 🔑What's in it for them? 🔑How will they be able to apply what you say?   When you’re ready to learn other crucial tips, tricks and strategies for winning over your audience and nailing your messaging, join us at Speaker School.   Only a few spots left for our May 28-29th workshop!   References from the episode:  Episode 202: Why Facts & Logic Don’t Change Our Minds Episode 205: Strategies For Becoming A Memorable & Dynamic Speaker Brett’s Speaking Form    Today’s episode was brought to you by two of our most loyal sponsors.    Momentous: As our longest standing partner, Momentous has always been my go to protein and sleep supplement. All NSF approved, these are the cleanest and best tasting performance supplements in the game. Use code BRETT25 for 25% off your first order!  Dynamic Fitness & Strength: If you’re in the market for affordable, customizable equipment with customer service that won’t be beat, these are your guys. Their team has over 160 years of coaching experience so they obviously know what coaches and athletes want / need; When you’re ready to build that dream facility, or just upgrade your home gym head to mydynamicfitness.com and tell them the Art of Coaching Team sent you.