E203: Richard Branson: How A Dyslexic Drop-out Built A Billion Dollar Empire.

The Diary Of A CEO with Steven Bartlett

FlightStory

Society & Culture, Business, Education

4.6 • 13.2K Ratings

🗓️ 12 December 2022

⏱️ 78 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Told at school that he would either be successful or in prison, with a value of over $3 BILLION and earth’s atmosphere the only thing trapping him (for now), it’s an understatement to say that Sir Richard Branson became a success.

But behind the Virgin empire and its global offshoots, lies a dyslexic school leaver who never saw himself as intelligent, let alone a business person, who threw caution and conventional wisdom to the wind, transforming from business Virgin to visionary.

In this invaluable conversation, Richard shares the riches of his hard won lessons and the wisdom that can only come from an exceptional life. For all fans of The Diary Of A CEO podcast, this is truly a life changing conversation.

Topics:

Your parents
Your ability to always push forwards
Dyslexia
Starting a student magazine
Using failure to self educate
What are you really good at?
You break the law of focus in business
Expanding to get out of trouble
Why did you start an airline?
Why did virgin win?
Being synonymous with your brand
Using competition to build a better brand
Selling your record business
Looking back on your life
Why did you want to go to space
The cost of all these endeavours
The passing of your mother eve
Saying parting words to your family
What is a life worth living?
The last guests question

Richard:

http://bit.ly/3FHqy48

http://bit.ly/3VTvAjJ

Watch the episodes on Youtube: https://g2ul0.app.link/3kxINCANKsb

Sponsors:

Mercedes-Benz - https://bit.ly/3yXTQI1

Wework - https://we.co/3PgoB1M

Huel - https://g2ul0.app.link/G4RjcdKNKsb

Intel - https://intel.ly/3UIYxxT

Transcript

Click on a timestamp to play from that location

0:00.0	You do think about, is it selfish, is it worth it, is it something?
0:12.0	So...
0:15.0	So Richard Branson!
0:17.0	Richard Branson is one of the most fun-loving and adventurous billionaires in the world.
0:21.0	He's conquered our skies, lasted off into space.
0:24.0	The entrepreneurs, entrepreneurs, the marketers, marketer.
0:27.0	In the school of business, they said focus.
0:30.0	By the age of 33, you've got 50 different companies.
0:33.0	You kind of break that, nor it seems.
0:35.0	If we'd stayed still and only focused on one business, we wouldn't have a business today.
0:39.0	We're still going strong 55 years later.
0:42.0	If you get the little details right, makes for an exceptional company over an average company.
0:46.0	We were the first airline to introduce seat-back videos in the world.
0:49.0	A sleeper seats for business class passengers.
0:51.0	We've always been ahead of the pack.
0:53.0	The airline's been bullied by British Airways famously through the Delta Tricks campaign.
0:57.0	The best always succeeds.
0:59.0	As if all of that you'd done before wasn't enough, you decided to aim for the stars.
1:05.0	We're going to space.
1:07.0	Looking back at this beautiful, beautiful earth that we live on whilst floating, it was a dream come true.
1:12.0	You know, we're still at the early stage of space travel, and there's still risks.
1:17.0	One pilot has died after a passenger spaceship crashed.
	...

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