E2: Amazon Empire

FRONTLINE: Film Audio Track | PBS

FRONTLINE

Documentaries, Frontline, Wgbh, Pbs, Tv & Film

4.6 • 2.4K Ratings

🗓️ 20 February 2020

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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E2: Amazon Empire by FRONTLINE

Transcript

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0:00.0	This is episode two of the audio version of Frontline's Amazon Empire,
0:04.8	The Rise and Rain of Jeff Bezos.
0:08.0	Want to talk a little bit about how we think about innovation at amazon.com.
0:13.2	Amazon would begin to accumulate even more power in 2005
0:17.5	when Bezos quietly rolled out a revolutionary new program, Amazon Prime.
0:22.7	And now they have something called a Prime Shipping Program.
0:25.2	Where for roughly $1,000 a day.
0:26.6	Prime would you only launch this a week ago.
0:29.4	You pay $79 a year and you get today shipping for free.
0:33.8	It was a risky bet that it paid off.
0:37.8	NYU Professor Scott Galloway.
0:39.7	The Lynch Penner, the glue if you will, and probably the seminal moment in Amazon's business
0:44.2	history was the introduction of what has become the most successful membership program
0:50.7	in history and that's prime.
0:52.6	Many of you in this audience will already be Amazon Prime members.
0:56.3	Bless you.
0:57.6	This is very much appreciated.
0:59.6	It changes the way you shop.
1:01.6	Eventually more than 150 million people would sign up for the free shipping.
1:06.6	A tremendous expense for Amazon.
1:09.2	But to Bezos, it was worth it.
1:11.7	Former Senior Manager James Thompson.
	...

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