E190 - Lord Bilimoria: Adversity into opportunity - Building a global beer empire with Cobra
The High Performance Podcast
High Performance
4.8 • 4.7K Ratings
🗓️ 1 May 2023
⏱️ 60 minutes
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Summary
Lord Bilimoria is a businessman and life peer in the House of Lords. Founding Cobra Beer in 1989, in this interview Lord Bilimoria distils decades of business experience into valuable lessons. After attending university at 16, Lord Bilimora came to the UK on a scholarship at 18. It was then he identified a space in the market for Cobra Beer, inspired by his youth in India.
In this episode, they discuss how being creative and an innovation is crucial for an entrepreneur and how to cultivate these skills. He offers the tips he uses to problem solve, how to pursue optimism and how his motto, “problem, solution, action”, plays into his everyday life. He shares with Jake and Damian his failures, successes and how he has learnt to identify when to give up and when to push through.
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Transcript
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| 0:00.0 | Hi there, I'm Jake Humphrey and you're listening to High Performance. Before we go any further, |
| 0:05.8 | if you're in the UK listening to this podcast, please check out the High Performance Podcast |
| 0:10.6 | dot com because we're currently on a UK tour. Thank you to the thousands of people that |
| 0:14.7 | have already been to watch us and cheer us on. It's been amazing showing the lessons |
| 0:18.6 | and learnings from this podcast with you. We've still got a bunch of dates coming up |
| 0:22.4 | over the next few months. If you want to join us, head to our website, the High Performance |
| 0:27.0 | Podcast dot com. |
| 0:28.0 | But let's get on with it then. This is the award-winning podcast that reminds you that |
| 0:32.7 | it's within. As always, hello to all of our listeners around the world who tune into us |
| 0:36.9 | every week, knowing that we are your armour, we're your partner, we're your guide in a world |
| 0:42.1 | that often feels so negative, so divisive and so confused. We really hope these conversations |
| 0:48.4 | remind you of your power, of your potential, of what all of us are capable of. So right |
| 0:54.4 | now, allow myself and Professor Damien Hughes to unlock the mind of one of the most fascinating |
| 1:00.1 | business people to ever appear on the podcast. Here's what's in store. |
| 1:05.6 | Luck is when determination meets opportunity. If you're not determined, you won't even |
| 1:10.8 | see the opportunity. It's like waves that are going past you in life. It's how I visualise |
| 1:15.9 | it. If you're determined, you might just catch one of those waves. Otherwise, the waves |
| 1:19.9 | will just keep going past your whole life. When I recruit people, I'm looking for will rather |
| 1:25.4 | than skill. I mean, actually both, but the will is more important. We does the person have that |
| 1:29.8 | right attitude and attitude is everything. It's always a question of turning that know into a yes |
| 1:36.2 | and obstacle and to an opportunity. In India, people don't order one bottle for you, one bottle |
| 1:41.8 | for me. They order a big bottle of two glasses and they share the beer. People share Indian food. |
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