It’s not everyday we get the chance to discuss the nitty gritty behind-the-scenes detail required to provide exceptional service (sans compromising quality) with someone who has built a powerhouse company from the ground up.  Today, Matt Reynolds gives us a look under the hood at his online coaching model and his take on the “training” market that can be saturated with mediocrity. You’ll want to take some notes as we discuss topics ranging from the benefits of an apprenticeship model to pricing a premium product and not apologizing for it. You’re also in for a treat as we get a little fired up about why certifications alone aren’t cutting it... Not only is Matt the founder of Barbell Logic which has grown to be one of the largest online coaching companies on the planet, he has a successful podcast, YouTube channel, and hundreds of articles on the value of strength training. He also knows a thing or two about managing people as he leads a team of 80 incredible high-performing, yet compassionate people. With nearly 25 years of experience competing in strength sports and coaching barbell-based strength and conditioning. In his earlier life he competed at a high level in both powerlifting and strongman, and in 2008, he founded one of the strongest and largest strength gyms in the country, STRONG Gym, which Matt sold in 2015, to turn his attention to the broader audience of online coaching.  Topics we cover:  How to charge what you’re worth What is professionalism in coaching? The difference between a “trainer” and “coach” Providing Pandemic-proof value and service How to structure a premier offer for premier clients Connect with Matt & Barbell-Logic: Via Instagram: @barbell_logic or @reynoldsstrong Via their website: https://barbell-logic.com/ Via their podcast: The Barbell Logic Podcast  Via their YouTube channel: Barbell Logic YouTube  As you heard in today’s episode, becoming an apprentice is the fastest way to learn a craft. That’s why our Apprenticeship communication workshops, designed for professionals in all fields are the best place to learn the craft of communication and grow as a leader. We have a few more coming up this year: Seattle: August 28-29th - JUST 3 SPOTS LEFT Boston: September 11-12th Nashville: September 25-26th  Cardiff (Wales): October 9-10th Asheville: November 13-14th Today’s episode was brought to you by VersaClimber, one of the true OGs in the fitness space. You know I’d never sell you anything I don’t use myself and my VersaClimber is the best investment I’ve made in my home gym, especially now that my crazy schedule doesn’t allow for the same two hours workouts of years past. Reach out to these guys and tell them I sent you. Finally, our Coalition mentoring program (which I can only do twice per year) is now accepting applications for our November program. We’ve already locked in most of our spots so if you’re looking for a community of like-minded professionals looking to grow skills in both business and communication, submit your application TODAY!