E172: Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg

The Diary Of A CEO with Steven Bartlett

FlightStory

Society & Culture, Business, Education

4.6 • 13.2K Ratings

🗓️ 25 August 2022

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Joe Sugg is an influencer who, after breakout success before he turned 21, decided to dial down the parties and temptations of fame in order to return to nature and make everything more low key.

After realising he didn’t enjoy his life as much as he was supposed to, some serious prioritisation about what his real values were and what really mattered to him was in order in order to refocus and rebalance his life. He hasn’t looked back since.

Joe’s new book Grow is out on the 15th September, it goes through the lessons he’s learnt and the strategies he’s adopted to help him find balance and harmony with his life.

Topics:

Early Years
Procrastination & self doubt
The rapid success of early Youtubers & its impact
Your Youtube journey
Dealing with Imposter Syndrome
The fall of the OG Youtubers
Grow: Your new book
Your struggles with mental health
Dianne & You
Our last guest’s question

Joe’s Book:

https://g2ul0.app.link/NIKf94xNKsb

Joe’s Instagram:

https://g2ul0.app.link/JDwObYVLKsb

Joe’s Twitter:

https://g2ul0.app.link/0OlGqk1MKsb

Watch the episodes on Youtube: https://g2ul0.app.link/3kxINCANKsb

Sponsors:

Huel - https://g2ul0.app.link/G4RjcdKNKsb

BlueJeans - https://g2ul0.app.link/NCgpGjVNKsb

Transcript

Click on a timestamp to play from that location

0:00.0	I started to feel anxious.
0:01.1	We're getting followed by a guy like my mind is panicking.
0:04.8	I actually can't concentrate on driving
0:07.1	because I know this person is just trying to follow us.
0:10.7	I was strictly fined this through in a book West End.
0:13.0	I mean to that sensation.
0:14.9	Joe Sunt.
0:16.1	You started at 1920 as old.
0:17.7	By 22, you had about six million subscribers.
0:20.3	Yeah.
0:20.8	That's fucking nice.
0:21.7	It was so uncertain about where that was going to go.
0:24.4	The ride, but also the fall, can happen so quick.
0:27.9	That imposter syndrome I already had got amplified.
0:30.9	Banziety, self-doubt.
0:32.8	The whole thing just didn't feel real.
0:37.6	Diane, you met her on strictly.
0:39.6	First real, proper girlfriend, yeah.
0:41.2	The further you go into that competition,
0:42.4	the higher the pressure is and the stress gets.
0:44.6	We saw the best and the worst of each other.
0:46.8	I always saw it.
	...

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