E141 | Brendan Kane: Hook Point- How To Stand Out in a 3-Second World

The Art Of Coaching

Brett Bartholomew

Health & Fitness, Business, Education

5 • 642 Ratings

🗓️ 4 December 2020

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

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Summary

What would you say or do if you only had 3 seconds to grab someone’s attention? In other words, what’s your Hook Point? These days, attention is a form of currency. And with the number of stimuli fighting for this attention, one needs to find a way to stand out from the crowd. Without it, it won't matter if you provide something of value - no one will hear you. Luckily, today’s guest can teach us how to do this in an authentic, non-”salesy” way. Brendan Kane is an outside of the box thinker, speaker and author who empowers brands to scale by helping them stand out and beat competition in crowded and oversaturated markets. He is the author of the international best-selling book One Million Followers and the newly released Hook Point: How To Stand Out In A 3 Second World, as well as the founder and CEO of the Hook Point agency. Brendan has worked with hundreds of individuals and brands providing business and digital strategy for more than 15 years, including MTV, Taylor Swift, Rhianna and many others. Today we talk about: Crafting your hook point without being cheesy or “salesy” Social media and personal branding 101 The secret to authentically reaching more people with your content Why you should get rid of your slide deck and listen Connect with Brendan Via his book: https://book.hookpoint.com/ Via Instagram: @brendankane If you want to learn more about social media and branding, we have another great episode for you! Click here to listen to Shanté Cofield discuss her strategies for mastering the social media market. In this episode you’ll hear Brendan discuss the importance of listening and asking great questions. Check out my latest blog for a breakdown on the 5 types of listening that every leader must learn. Join Our Coalition Mentoring Program here Follow me on social media: Via Instagram: @coach_BrettB Via Twitter: @coach_BrettB Subscribe to my YouTube channel here Learn More About My Courses, Clinics, and Live Events At: www.ArtofCoaching.com

Transcript

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0:00.0	I never want anybody to feel uncomfortable about something that they're putting out or the way they're approaching it.
0:08.5	Is there a game to be played?
0:10.5	Absolutely, there's a game to be played, but I would see in my viewpoint in the success that we have in all the data that we collected,
0:17.5	the game that you're playing is attention.
0:20.0	Is can you grab that other person's attention long enough to understand the value that you offer?
0:27.9	Because there's people all over the world yourself included that can have a tremendous impact on a corporation, on a brand, on an individual.
0:36.8	You just have to gain their attention long enough for them to realize it. Welcome to the Art of Coaching Podcast, a show aimed at getting into the core of what
0:55.3	it takes to change attitudes, behaviors, and outcomes in the weight room, board room,
1:00.2	classroom, and everywhere in between.
1:03.2	I'm your host, Brett Bartholmue.
1:04.6	I'm a performance coach, keynote speaker, and the author of the book, Conscious Coaching.
1:09.1	But most importantly, I'm a lifelong student interested in all aspects of human behavior
1:13.7	and communication.
1:15.2	I want to thank you for joining me, and now let's dive into today's episode. It's an awful feeling.
1:27.5	You're trying to help somebody.
1:28.9	You're trying to add value to their lives, but you just feel like they're not paying attention.
1:33.8	They're not hearing you.
1:35.4	And no matter how you try to craft your message, it doesn't seem like it's getting across.
1:41.2	Now inevitably most of us reach for more research or we try to educate them or we try to talk
1:46.7	them through facts and statistics, a lot of those things I just said are the same.
1:51.2	Or maybe you try to appeal to them through emotion or maybe you try to make a joke out
1:55.4	of something and you come at it indirectly.
	...

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