No, no. So he talked about how Nike read the tea leaves and saw business in China would be growing during this pandemic.

I thought, great for Nike. Not so much for your local landscaping company.

What are the recovery markers for your industry?

Thomas Henry with AdRIC wrote an article titled A Four Step Roadmap to help brands

create a marketing plan for the new normal.

He highlights four interesting areas, but as I was reading the article, I didn't feel

the small business was being considered.

Today, Phil and I will explore four suggested roadmap waypoints,

Mr. Henry references, and introduce our small business slant. At the end of this episode,

you will be able to read the business climate for your industry and anticipate the new normal.

Are you like most people?

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Welcome to the Business Buffet Podcast with Ed Beharana and Phil Anderson.

This is a conversation in and around business with a pinch here and a sprinkle there of anecdotal stories.

Like most buffets, we will offer the staples,

you know, the things that are in every buffet, the meat and potatoes, with a cursory helping

of veggies. Our business buffet podcast aims to give you the fundamental principles and strategies

any successful business needs to know. Please subscribe to the Business Buffet podcast wherever you download your podcasts.

We hope you're hungry as the business buffet is open and ready to serve.

Now, here is Ed Beharana and Phil Anderson.

Welcome to the business buffet, Phil.

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