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The High Performance Podcast

E117 - Greg Hoffman: Harnessing the power of emotion to achieve high performance

The High Performance Podcast

High Performance

Sports, Self-improvement, Mindset, Growth Mindset, Health & Fitness, Non-negotiables, Education, Life Lessons, High Performance

4.84.7K Ratings

🗓️ 25 April 2022

⏱️ 87 minutes

🧾️ Download transcript

Summary

This week’s episode is a conversation with Greg Hoffman, leader, creative and author. Greg worked at NIKE for almost 30 years, his last role being Vice-President of Global Brand Creative and Marketing Innovation. Greg shares with us how being a bi-racial man who was adopted by two white parents shaped his life. His relationship with NIKE first began when he saw they were the only advertising company, using people of colour in their advertisements. 


He offers not only what it takes to be a leader in a global brand, but how to be a great one. He has a focus on empathy, understanding and empowering others. To be a great leader, Greg argues that you should never compromise soul or personality, but get rid of everything else in your way. 


Greg's book 'Emotion by Design: Creative Leadership Lessons from a Life at Nike' is out now.


- - - - - - -


This month on the High Performance Circle... Oli Patrick joined us on The High Performance Tour 2022 and gave a great keynote on the three things you can do to improve your wellbeing and operate at the top of your game. Plus, ultra runner Simon Dent explains the performance benefits and common lessons shared between business and exercise. Sign up now to watch: www.thehighperformancepodcast.com


Also, check out our new weekly addition The Monday Motivation Newsletter. The purpose of Monday Motivation is to connect more regularly with you! We want to give Circle members a bit of inspiration, motivation and purpose at the beginning of each week. Whether that is a few key things to consider when facing the upcoming week, reading recommendations or ideas to think about when listening to the weekly podcast episode. Sign up now. Just go to www.thehighperformancepodcast.com





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Transcript

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0:00.0

Hey friends, you're listening to High Performance,

0:04.2

ad gift to you for free every week.

0:07.3

It's the podcast that turns the lived experiences

0:09.8

of the planet's highest performers into your life lessons.

0:12.5

So today I have the greatest leaders,

0:14.4

thinkers, sports does entertainers and entrepreneurs

0:18.0

to be your teacher.

0:19.1

Now I've waited for this episode for a long time.

0:22.3

The man joining us today is someone I look up to so much.

0:25.2

What an incredible life he's lived,

0:26.9

what an amazing business he's worked at,

0:29.0

what stunning moments he's been central to.

0:31.9

On today's High Performance podcast,

0:34.5

lessons for your life from the former Chief Marketing Officer

0:39.0

of Nike, Greg Hoffman.

0:42.2

What makes High Performance?

0:44.0

Yeah, it's you kind of meeting and achieving

0:46.8

and getting past your own potential,

0:48.4

but I actually think certainly in the time we're in today.

0:51.6

It's about making those around you better.

0:54.3

High Performance to me means a high degree of self-confidence

0:57.8

and self-awareness.

...

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