E115: The “Winning Expert”: How To Become The Best You Can Be: Sir David Brailsford

The Diary Of A CEO with Steven Bartlett

FlightStory

Society & Culture, Business, Education

4.6 • 13.2K Ratings

🗓️ 17 January 2022

⏱️ 96 minutes

🔗️ Recording | iTunes | RSS

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Summary

Sir David Brailsford is the former Performance Director of British Cycling and current Team Principal of the Ineos Grenadiers, a professional cycling team that, along with its direct predecessor Team Sky, have won seven Tour De France titles since 2012.

David is behind the business and life philosophy of ‘marginal gains’, a belief that paying attention to every little detail, and then trying to improve it by 1%, will have massive compound benefits when added together.

Before David arrived at British Cycling, Britain was a relative backwater in the cycling world. Within a few years, he oversaw a team that won 8 out of 10 track medals at the olympic games. In this interview David opens up about the good times, and also the criticism he’s received, like never before.

Topics:

Your early years
Getting into cycling
Helping people find their motivation
C.O.R.E
First principles
Forgetting about the result
How to build motivation after victory?
How to make tough decisions
Marginal gains
The cost of your obsession
Your cancer scare
Undergoing Heart surgery
Individual approach vs team approach
Struggling with failure
The last guests question

David's Team:
https://twitter.com/INEOSGrenadiers

https://www.instagram.com/ineosgrenadiers/

Watch the episodes on Youtube: https://www.youtube.com/c/TheDiaryOfACEO/videos

Our episode with Steve Peters: https://g2ul0.app.link/jus5h9GsOmb

Sponsors:

Huel - https://uk.huel.com/

Myenergi - https://bit.ly/3oeWGnl

Transcript

Click on a timestamp to play from that location

0:00.0	I'm very, very lucky that I get to help other people be the best version of themselves.
0:04.7	So David Browseford, to many, he's one of the greatest winners of our generation.
0:10.4	If you can get that little bit of insight, why do I feel how I'm feeling?
0:13.9	Why do I respond like I do? And then you realize, I think, wow, a lot of my behavior,
0:18.7	a lot of my life was driven by emotion. It wasn't driven by the real me.
0:24.0	Bessing every if it happens, and if it doesn't, then you might be absolutely devastated.
0:28.1	But you've got to leave it as a dream, and you've got to understand that actually worrying about
0:31.2	the consequence of an event is detrimental to the process and performance and the chances of
0:37.0	you achieving that event. Perfection. Perfection was so far away that there's no point in
0:42.3	me because we're going to fail every day. So I thought, well, let's have a little progression.
0:45.6	It's right then. What could we do by next week that we're not doing this week? What little things
0:49.1	could we do? There's a million things that could impact the forms. And it works. It works. 100%
0:54.4	it works. We're not 20 years. Quick one. Can you do me a favor if you're listening to this?
0:59.9	And hit the subscribe button, the follow button. Wherever you're listening to this podcast,
1:04.1	thank you so much. Sir David Browseford. I've tried since this podcast began to get Sir David
1:10.0	Browseford to come here and have a conversation with me. So having this conversation today and
1:15.3	being able to share it with you is one of the highlights all time in this podcast history.
1:20.5	I don't think it's an understatement to say that he has worked miracles with teams, taking teams
1:26.4	in cycling that were underachieving and making them
1:31.2	undeniably the greatest team in their world and maybe of the generation.
1:37.7	He's famous for this concept of marginal gains. It's a concept which I speak to my team about
1:43.2	every single day. Maybe that's why I wanted to sit here with him. Today, you will understand,
	...

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