I'm Cat Ramirez, your host of Stand Out and Grow.

I want to help your business Stand Out, survive, succeed, and grow.

Building your business is really, really hard,

and knowing what marketing and advertising tools you need to help you become successful is extremely confusing.

After 30 years of working with thousands of businesses.

I am here to help you make good business decisions.

I want to help you understand the programs that are available to you

so that you can stand out, survive, succeed, and grow.

So let's get started.

Hi there.

Hi there. This is Kat and this is your marketing minute. Today I want to talk to you about having a plan.

So I'm thinking more long term.

When I am talking to business owners and we're talking about their marketing strategy, I always ask, what is your five-year plan, your 10-year plan? I mean, hell, it could be a three-year plan. But what is the plan for the business?

If the plan to sustain and just exist and keep it functioning and keep it going is the plan to

scale and grow is the plan to get it to a place where it's self-sufficient, meaning it doesn't need you

involved or very little bit of you.

And the whole team is running.

You got nice SOPs in place, standard operating procedures,

and you have processes in place,

and you have regular clients to eventually exit. So what is the plan? Because you

really need to know your plan when you're going to every year.

You want to know what is my plan.

...