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Thank you. McMillan Online Community. From Wondry, I'm David Brown, and this is Business Wars Daily on this Tuesday, November 14th.

It's been sad that beauty is only skindeep, but the folks who believe that may not

know about the boom in sustainable cosmetics. Customers today are increasingly demanding that the

products they use be cruelty-free and sustainable. A report published by Global Cosmetics Industry

magazine found that nearly two and three consumers

prioritized sustainability in cosmetics purchases. As these factors become more important to

beauty companies, it's probably no surprise that brands who make them the center of their

values are benefiting. What is surprising is just how much they're getting a boost from their

animal and eco-friendly ways.

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