5 • 9 Ratings
🗓️ 16 April 2020
⏱️ 46 minutes
🧾️ Download transcript
If you missed the live webinar earlier in the week do not worry, you can listen to the recorded version of it here!
Whether you've been selling in a marketplace for sometime or or you've just started selling into a newly entered market. To give yourself the best chance, promotion is essential! One highly effective method of this is through using Amazon PPC or pay per click.
We we went over your ACOS (advertising cost of sales) and running through some strategies and tools you can implement to keep your spend low and your sales high!
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| 0:00.0 | E-commerce expansion myths blasted. |
| 0:03.6 | Successful cross-border expansion help. |
| 0:06.4 | Listen to the show to hear how one UK company is helping e-commerce sellers successfully expand into Europe and double their profits. |
| 0:15.0 | Hosted by Andy Hooper of global e-commerce experts. |
| 0:21.9 | So everyone, welcome and thank you very much for joining us on what is going to be an |
| 0:26.5 | excellent webinar, I hope. I've got a great, managed to get a great presentation lined up by |
| 0:32.9 | Dave. Dave has managed to get the majority of this set up and done. I're going to hear so it's not just for me, we all will be pleased to know. |
| 0:40.3 | So we've got a great webinar coming up, focusing on Amazon pay-per-click, |
| 0:45.3 | optimising your aid costs to minimize spend and maximize traffic |
| 0:50.3 | and get you as much sales as we possibly can. |
| 0:53.3 | So let's start off. So this is part of our |
| 0:57.8 | webinar series, but what I really want to focus on today is what are the outcomes you should get from |
| 1:02.0 | the end of this presentation? Well, typically there's going to be five things today. We're going to |
| 1:06.7 | discuss Amazon Paper Click. We're going to start with the headline data. We're going to discuss |
| 1:11.2 | what the differences are between the EU and the US. The majority of our sellers are US-based, |
| 1:15.9 | therefore what we want to do is just talk through the differences between the two. We're |
| 1:21.1 | going to talk about setting it up on how you can set up to make that all nice and neat, how to |
| 1:25.3 | optimise your aid costs and the importance of translations |
| 1:28.3 | across the different marketplaces here in the EU. |
| 1:31.3 | So my name's Andy Hooper. I work here at Global Ecommerce experts. |
| 1:35.3 | I'm very fortunate to lead a great team of individuals who work in different departments across |
| 1:42.3 | across the business, both in our warehouse, |
... |
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