E-Commerce Brand Marketer On The Value Of Tangible Marketing In A Digital World

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Forbes

Business News, News, Entrepreneurship, Business

4.8 • 6 Ratings

🗓️ 5 January 2024

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

Jennifer Prudhome Booker is the Senior Manager of Digital Site Experience. The business operates in the growing digital world of e-commerce and product management. Booker has a background in content strategy and marketing experience. She continues to receive much admiration for her diverse commitment to the retail and tech industry. Jennifer Prudhome Booker speaks with Rosemarie Miller on 'Forbes Talks' on her non-profit in Ghana, Africa, the importance of connecting brand to audience, and how authentic brand stories can resonate with consumers. Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Hi everyone I'm Rose Marie Miller and I am backstage at the Forbes
0:07.5	BLK Summit with Jen Prudam Booker the Senior Manager Digital Site
0:12.1	Experience for a Fortune 300 Company. Booker, the Senior Manager Digital Site Experience,
0:13.0	for a Fortune 300 company.
0:15.4	Thank you so much for joining me today, Jen.
0:17.1	Thank you for having me.
0:18.0	Absolutely.
0:19.0	So Jen, could you just tell us a little bit
0:20.9	about what you do?
0:21.9	Sure.
0:22.3	So I work in the e-commerce industry which is
0:25.1	better known as shopping online right but specifically I support enterprises as
0:30.1	well as entrepreneurs on building their digital presence online.
0:33.7	So that's everything from informational, promotional value, or even just telling people who you are,
0:39.4	how you communicate to the world, what your digital presence is, what's the value of your service and who you serve.
0:45.0	So what is the value of your digital presence?
0:49.0	Sure, I mean it's meeting an audience that maybe you've never connected with in person, right?
0:53.2	It's the difference of being based maybe in one state in connecting with an audience
0:57.2	global or not elsewhere within reach, right?
1:00.3	Just because you have access to social media or a website presence, right? Just because you have access to social media or a website presence, right?
1:05.0	So just enhancing those connection points on behalf of having some type of web presents or digital presence that you maintain.
1:12.0	So what inspired you to pursue this path?
	...

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