E:143 Seven things to never do when launching a course
There She Rose
Jamie Sea
5 • 692 Ratings
🗓️ 23 April 2025
⏱️ 26 minutes
🧾️ Download transcript
Summary
If you’ve ever said, “I want to launch a course… but I don’t even know where to start,” this episode is your loving wake-up call.
Because sometimes it’s not what you should do—but what you should stop doing—that moves the needle.
Inside this episode, I’m walking you through 7 common course creation mistakes that quietly sabotage success. These are the sneaky patterns I see keeping brilliant, booked-out entrepreneurs from ever getting their course off the ground.
From mindset traps to messy messaging, we’re unpacking it all—so you can finally launch your course with clarity, confidence, and a whole lot less chaos.
What You’ll Learn:
✅ Why mindset—not strategy—is often the real reason you haven’t launched
✅ How undercharging silently sabotages your impact (and your energy)
✅ Why “teaching everything” is the fastest way to overwhelm your buyers
✅ The data behind small audiences + high-converting launches
✅ Why your course needs a masterclass funnel (not just a pretty sales page)
✅ How to stop freestyling your launch and follow a plan that actually works
Action Steps to Journal or Reflect On:
What thoughts or beliefs have been quietly holding me back from launching?
Am I building something that solves one clear problem or trying to teach everything I know?
Is my pricing based on value—or fear?
What would a trust-building masterclass look like for my offer?
Where am I still “winging it” in my launch plan—and what structure would support me?
🎓 Want a roadmap that holds your hand while you build?
Join me for The Course Creator Launch Lab—a free 90-minute masterclass where I show you how to:
✔ Clarify your course topic
✔ Turn your 1:1 process into a scalable transformation
✔ Launch in 50 days without the burnout
✔ And finally build a digital offer you’re obsessed with
🔗 Save your seat now →
Transcript
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| 0:00.0 | Hello, hello. Welcome to the podcast. This is your first time here. Welcome. I'm so happy that you're here. We're going to be talking all about course creation. And as you know, that I've been a course creator since 2016. And it's been the foundation of, you know, being able to be an educator and supporting my clients. |
| 0:23.2 | And if this is not your first time here, just welcome back. |
| 0:27.6 | I'm so happy that you're here. |
| 0:28.6 | I'm happy that you're a part of the community. |
| 0:30.6 | I'm so excited. |
| 0:31.6 | I'm actually live here with my community on Instagram as well. |
| 0:34.5 | And we're going to be diving into the seven things to not do when we're |
| 0:39.7 | launching a program because service providers, online educators, VAs, healers, if you're doing any |
| 0:47.6 | one-to-one work, there's a way to be able to not only get your work into the hands of more people, |
| 0:53.4 | which is the main core reason of why we do this. |
| 0:56.6 | But it's amazing because it helps you shift into a freedom-based business model because you generally open up your business to help clients. |
| 1:03.2 | But then at a certain point, you recognize, number one, I can only help a certain amount of people. |
| 1:07.5 | Number two, I'm not really truly able to help as many people as I want |
| 1:11.8 | to help. So that's, that's really part of that. And then also you end up being tapped out of time |
| 1:17.6 | and your time is the thing that you're selling and not just the transformation. And honestly, |
| 1:22.6 | it gets tapped out at that point. So this Monday, I'm actually teaching a class, a free 90-minute workshop |
| 1:29.0 | on this exact thing on how to take your one-to-one process and turn it into a scalable offer |
| 1:34.6 | that you can then be able to have as a digital asset that lives beyond you. And it's so exciting. |
| 1:41.9 | So let's dive into the seven things. All right. So number one, |
| 1:45.0 | anytime we're doing anything with creating a course, I've met so many people who are in the |
| 1:50.3 | process of either wanting to are writing out their courses, I've already recorded things. And I just |
| 1:55.5 | want you to just pump the brakes for a second. And I want us to like dive into this process first |
... |
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