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Under the Influence with Terry O'Reilly

Dynamic Duos: The Famous Partnerships in Advertising

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Cbc, Terry O'reilly, Advertising, Marketing, Under The Influence, Society & Culture, Pop Culture, Business

4.8614 Ratings

🗓️ 23 September 2023

⏱️ 34 minutes

🧾️ Download transcript

Summary

This week we look at “Dynamic Duos”  - those rare ad agency/client relationships that resulted in some of the most famous advertising of all time. We’ll examine the relationship between Nike founder Phil Knight and his ad agency creative director Dan Wieden, Apple’s Steve Jobs and Creative Director Lee Clow, tempermental winery owner Julio Gallo and his legendary creative director and tough guy, Hal Riney, and we’ll tell the story of the creative director who created a Hall of Fame campaign around the fact his client looked like a chicken.

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Transcript

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0:00.0

Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence.

0:10.4

But wait, there's more.

0:12.3

For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else.

0:19.8

Plus, you enjoy that episode ad-free, tisk, tisk, and by subscribing, you support our podcast.

0:28.0

Just go to Apple Podcasts and subscribe to Under the Influences, but wait, there's more.

0:41.3

Due to popular We've dug very, very deep into our archives

0:45.7

and are pleased to announce the re-release of episodes

0:48.8

from the last season of The Age of Persuasion.

0:52.2

And we've remastered them to fit our

0:54.5

under-the-influence format.

0:56.5

Here is an episode from 2011.

1:00.2

This is an apostrophe, podcast production.

1:07.5

You're so king in it.

1:12.6

The school is up it in an instant. You're so king in it. Your teeth look wider than no-no-no-no-d-do!

1:24.6

You're not you when you're hungry.

1:30.9

You're a good hand with all feet.

1:38.2

You're under the influence with Terry O'Reilly. Material Rite.

2:00.1

Adman David Oglevy created one of the most famous advertising agencies in the world.

2:05.2

He founded his company called Ogilvy and Mather back in 1949.

2:09.2

He was already 38 years old at the time.

2:13.4

Prior to that, he had worked as a chef in a hotel in Paris.

2:16.9

He sold cooking stoves door-to-door in Scotland,

...

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