DUX SERIES: The Reeds Story & the Ducks Unlimited Expo Experience (Ep 774)
Ducks Unlimited Podcast
Ducks Unlimited Inc.
4.9 • 599 Ratings
🗓️ 19 May 2026
⏱️ 54 minutes
🔗️ Recording | iTunes | RSS
🧾️ Download transcript
Summary
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This episode kicks off a new DUX Series on the Ducks Unlimited Podcast, hosted by Jimbo Robinson and David Schuessler, highlighting the companies and partners shaping the DUX event and the broader outdoor lifestyle.
In this first installment, the hosts are joined by Adam and Drew Arnold of Reeds Family Outdoor Outfitters, a third‑generation, family‑owned business based in Walker, Minnesota. What started as a small bait shop in the 1950s has evolved into one of the most respected retail and destination outdoor brands in the country.
From retail to resorts, customer experience to conservation partnerships, the Arnolds share how Reeds became more than a store — it became a destination.
In this episode, listeners will hear about:
- The origin story of Reeds and its roots on Leech Lake
- Growing a family business across multiple generations
- From sports shows to e‑commerce: adapting to industry changes
- Building a destination retail experience like Buc‑ee’s
- The importance of partnerships with top outdoor brands
- How Reeds supports Ducks Unlimited events and chapters
- The evolution of Sportsman’s Night Out and DUX events
- Why in‑person events still matter in a digital world
- Creating all‑inclusive outdoor experiences at Trapper’s Landing Lodge
- How fishing, retail, and hospitality connect into one ecosystem
- The future of the outdoor retail industry
- What makes DUX a true destination for families and hunters
Whether you’re a hunter, angler, retailer, or outdoor enthusiast, this episode offers insight into how experience, service, and partnership drive success in today’s outdoor industry.
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SPONSORS:
Purina Pro Plan: The official performance dog food of Ducks Unlimited
Whether you're a seasoned hunter or just getting started, this episode is packed with valuable insights into the world of waterfowl hunting and conservation.
Bird Dog Whiskey and Cocktails:
Whether you’re winding down with your best friend, or celebrating with your favorite crew, Bird Dog brings award-winning flavor to every moment. Enjoy responsibly.
Transcript
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| 0:00.0 | This podcast is brought to you by Purina Pro Plan, proud partner of Ducks Unlimited, |
| 0:06.0 | and a brand that believes that if you fuel your dogs with exceptional nutrition, |
| 0:11.0 | it can fuel your exceptional life together. |
| 0:13.7 | With sport formulas designed for increased endurance, joint support, muscle tone, |
| 0:18.8 | and just general life in the field, |
| 0:20.7 | Pro Plan is an ideal choice for hardworking dogs like yours. |
| 0:24.9 | Learn more at proplanSport.com. |
| 0:27.8 | ProPlan, fuel for life. |
| 0:32.2 | We got an email last night from a guest that attended last year, |
| 0:37.7 | and I mean this long email about how great the event was. |
| 0:40.2 | And me and my husband will be back this year celebrating our 14th wedding anniversary in no better place. |
| 0:44.9 | If I told my wife, we were going to a sports show in Memphis for our anniversary for our 14th anniversary. |
| 0:50.6 | It may be the last one. |
| 0:52.8 | It's awesome. |
| 1:12.3 | But like that people are making it a destination as part of an experience. And it's not us that are doing it. All we did is provide the platform. Can we do a mic check, please? Everybody, welcome back to the Ducks on the podcast. I'm your host, Dr. Mike Brasier. I'm your host, Katie Burke. I'm your host, Dr. Jared Henson. And I'm your host, Matt Harrison. |
| 1:25.5 | Welcome to the Ducks Unlimited Podcast, the only podcast about all things waterfowl. |
| 1:28.6 | From hunting insights to science-based discussions about ducks, geese, and issues affecting waterfowl and wetlands conservation in North America. |
| 1:34.0 | The D.U. Podcast, sponsored by Purina Pro Plan, the official performance dog food of ducks |
| 1:39.2 | unlimited. Purina Pro Plan, always advancing. Also proudly sponsored by Bird Dog Whiskey and Cocktails. |
| 1:46.5 | Whether you're winding down with your best friend or celebrating with your favorite crew, |
| 1:50.7 | Bird Dog brings award-winning flavor to every moment. |
| 1:54.0 | Enjoy responsibly. Welcome back to the Ducks Unlimited podcast with a new series starting today that we will be hosting over the next few months called the DUX series, |
... |
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