DSW Tries New Brand-Forward Layout
Business Wars Daily
Audible
4.6 • 717 Ratings
🗓️ 17 May 2022
⏱️ 6 minutes
🧾️ Download transcript
Summary
Today is Tuesday, May 17, and we're looking at DSW vs. Famous Footwear.
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Transcript
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| 0:00.0 | Wonderly Plus subscribers can listen to Business Wars daily ad-free right now. |
| 0:04.8 | Join Wonderly Plus in the Wondery app or on Apple Podcasts. |
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| 0:49.2 | Thank you. From Wondery, I'm David Brown, and this is Business Wars Daily on this Tuesday, May 17th. |
| 1:09.9 | These days, everyone's looking for a bargain, but some discount |
| 1:13.4 | shoe shoppers are in for a treat. DSW is testing a new layout to make the shopping experience |
| 1:19.6 | a little more posh, focusing on its more well-known brand offerings. The typical DSW approach |
| 1:26.8 | mixes different brands on the same shelf |
| 1:29.0 | organized by the shoe style. So you may find a bunch of sneakers brands over here, all of the |
| 1:34.3 | sandal brands over there. Get it? The pilot location in Houston, which is being called Warehouse |
| 1:39.9 | Reimagined, features store within a store centers for brands like Birkenstock, Crocs, |
| 1:46.1 | Adidas, and others, where you can find all of the brand options in one place. |
| 1:50.9 | The new layout will still allow customers to grab their own size shoes and will also have |
| 1:55.4 | QR codes so customers can access more information about the shoes on their phones. |
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